D377 MKTG 6000 Digital Marketing Foundations Objective Assessment Guid e Q & A 2024 1. What is the primary benefit of utilizing search engine optimization (SEO) in digital marketing? - A) To increase brand awareness - B) To generate high -quality traffic to a website - C) To reduce the cost of customer service - D) To directly sell products online Answer : B) To generate high -quality traffic to a website Rationale: SEO is primarily used to improve a website's visibility in search engine results, which leads to an increase in high -quality traffic. 2. Which metric is most important when evaluating the success of an email marketing campaign? - A) Delivery rat e - B) Open rate - C) Click -through rate - D) Unsubscribe rate Answer : C) Click -through rate Rationale: The click -through rate indicates the percentage of recipients who clicked on one or more links contained in an email, which is a direct measure of engagement and interest. 3. In the context of digital marketing, what does 'A/B testing' refer to? - A) Testing two different marketing strategies simultaneously - B) Testing before and after a campaign launch - C) Testing two variation s of a web page to see which performs better - D) Testing the beginning and end of a campaign Answer : C) Testing two variations of a web page to see which performs better Rationale: A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of metrics like conversion rates. 4. What role does 'influencer marketing' play in digital marketing strategies? - A) To provide technical support - B) To leverage the influence of individuals with a significant online following - C) To directly manage online advertising campaigns - D) To conduct market research Answer : B) To leverage the influence of individuals with a significant online following Rationale: Influencer marketing involves partnering with influencers to tap into their audience and credibility, thereby amplifying brand messaging. 5. Which of the following best describes 'content marketing'? - A) The process of buying and selling media space - B) The creation and sharing of online material to stimulate interest in products or services - C) The technical aspects of managing a website - D) The analysis of consumer behavior online Answer : B) The creation and sh aring of online material to stimulate interest in products or services Rationale: Content marketing focuses on creating valuable, relevant content to attract and retain a clearly defined audience and ultimately drive profitable customer action. 6. How does 'pay -per-click' (PPC) advertising work in digital marketing? - A) Advertisers pay each time their ad is displayed - B) Advertisers pay when their ad leads to a sale - C) Advertisers pay each time their ad is clicked - D) Advertisers pay fo r a fixed period of ad display Answer : C) Advertisers pay each time their ad is clicked Rationale: PPC is an online advertising model where advertisers are charged only when a user actually clicks on their ad, not just when the ad is displayed. 7. W hat is 'conversion rate optimization' (CRO) in digital marketing? - A) Optimizing the speed of a website
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper BosAcademia. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €12,81. Je zit daarna nergens aan vast.
