WGU D077 CONCEPTS IN MARKETING ,SALES AND CUSTOMER CONTACT OA ACTUAL EXAM LATEST QUESTIONS AND ANSWERS ALREADY GRADED A+.
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WGU D077
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WGU D077
WGU D077 CONCEPTS IN MARKETING ,SALES AND CUSTOMER CONTACT OA
ACTUAL EXAM LATEST QUESTIONS AND ANSWERS ALREADY GRADED A+.
Individuals at an organization who affect a purchase decision, sometimes brought into
the buying process to provide technical expertise - ANSWER- Influencers
Individuals at ...
Individuals at an organization who affect a purchase decision, sometimes brought into the buying process to provide technical expertise - ANSWER - Influencers Individuals at an organization who suggest purchasing a product or service - ANSWER - Initiators Immersive and targeted communication with customers to help move them through the variou s stages of the buying process - ANSWER - integrated marketing communications (IMC) Pricing products below market price to attract customers to a store where they would not otherwise shop - ANSWER - Leader pricing Information about a potential customer - ANSWER - leads Business philosophy holding that a company's goals can best be achieved by identifying and satisfying the target customer's needs and wants - ANSWER - marketing concept Form of analysis used to isolate opportunities and threats in the marketing environment - ANSWER - PEST Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns - ANSWER - exper imental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past - ANSWER - routine problem -solving Identify the SWOT in this situation: New government policies will help the company in the future - ANSWER - external opportunity Personal Selling is the personal aspect of the Promotion "P" in the marketing mix, briefly discuss how you think Personal Selling is part of both Marketing and Sales. - ANSWER - The salesperson extends the relationship that was established through marketing efforts WGU D077 CONCEPTS IN MARKETING ,SALES AND CUSTOMER CONTACT OA ACTUAL EXAM LATEST QUESTIONS AND ANSWERS ALREADY GRADED A+. and makes a personal connection with you. If you have a good experience, your relationship with the company gets even better, and you are more likely to shop there again and tell your friends. In addition to closing the sale (when the customer purchases the product or service), the salesperson has a very important role in the marketing process. Because the salesperson (in the store, online, or on the phone) is a primary touch point and a personal interaction with the customer, the salesperson is the brand in the eyes of the customer. Define the 4 key trends in Personal Selling - ANSWER - Technological advances and the internet are providing additional means for customers and salespeople to interact. Adaptive selling is a trend in personal selling that focuses on understanding the customer's social style and adapting your approach to it.I ntegrated marketing communic ations (IMC) supports sales by immersing customers in communications with the brand using different touchpoints. Artificial intelligence is allowing sales to reach a new level of customized messaging. Which attribute represents qualitative research? - ANSW ER- Exploring ideas, perceptions, and behaviors in depth Which growth strategy utilizes new markets with existing products using the strategic opportunity matrix? - ANSWER - Market development What are the four social styles in the social style matrix? - ANSWER - analytical, driver, amiable, and expressive. A marketing experiment where two variants of a campaign are tested to see which one is most effective - ANSWER - A/B testing Using social styles to customize a sales approach to the specific customer - ANSWER - Adaptive selling Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas, or anything else in the environment - ANSWER - attitudes Characteristics that define a product and will influence the customer's purchase decision - ANSWER - attributes Style of handling conflict with little empathy or self-interest - ANSWER - Avoidance Planning tool which uses a quadrant to map the strategic position of a business brand based on the brand's market share and the market's growth potential - ANSWER - BCG Matrix Voluntary and intentional refusal to buy products from a certain person, company, or country for ethical or political reasons - ANSWER - boycott One of the drivers of customer equity, based on how the customer assesses the value of the brand - ANSWER - brand equity The unique identity and associations of a company, often captured in a design, sign, symbol, or words that identify a product and differentiate it from competitors - ANSWER - brand Expansions and contractions in the level of economic activities (business fluctuations) around a long -term growth trend - ANSWER - business cycle Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers - ANSWER - business to business (B2B) Sales directly to the individuals who consume a finished product for personal use - ANSWER - business -to-consumer (B2C) Group of decision makers for a purchase by an organization - ANSWER - buying center When a company sells products directly to consumers, in competition with the company's own channel partners - ANSWER - Channel conflict Style of handling conflict with high concern for both empathy and self-interest - ANSWER - Collaboration The study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services - ANSWER - consumer behavior Statistical measure of consumers' level of optimism about current and future economic conditions - ANSWER - consumer confidence The user of a purchased product or service - ANSWER - consumer Promotion through the creation and sharing of messages and material s designed to stimulate interest in a product - ANSWER - Content marketing Cooperation between levels of a distribution channel as described by a formal agreement - ANSWER - contractual vertical marketing system Way of conducting business with commitment to the values, norms, and expectations of society for social responsibility - ANSWER - Corporate Social Responsibility (CSR) Ownership by a single company of all levels of production and distribution - ANSWER - corporate vertical marketing system The combined customer lifetime values of all the company's customers - ANSWER - customer equity The steps in the customer relationship with a company, from initial contact to loyalty - ANSWER - customer life cycle Processes implemented by a company to handle its contact with customers with the goal of creating a unified customer experience to maximize retention - ANSWER - Customer relationship management (CRM) A measure of how products or services delivered by a company meet or exceed customer expectations - ANSWER - customer satisfaction The purchaser of a product or service - ANSWER - customer Companies (also known as customer insights service providers) that collect and analyze massive data sets on consumers which can be used as secondary data for marketing research - ANSWER - Database marketing organizations Hiding the truth, especially to get an advantage - ANSWER - deception Individual(s) at an organization making the final purchase decision, often the person who owns the budget - ANSWER - Deciders Targeting strategy where a company provides separate offerings to each different market segment that it targets - ANSWER - differentiated marketing All of a company's marketing efforts that use an electronic device or the Internet - ANSWER - digital marketing Sale of products from the producer to the end user without an intermediary - ANSWER - Direct distribution Process of acquiring raw materials and moving materials and finished products from the producer to customers - ANSWER - Distribution Buying and selling of goods and services over the Internet using websites and/or mobile applications - ANSWER - E-commerce
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