UH Manoa — PH 420 (M. Tagorda) — Midterm Exam Review updated to pass
What is the basic idea behind diffusion theory?
A. People are more likely to change their behavior if they intend, or plan, to do so.
B. People are rational actors who do 'mental math' when deciding whether or not...
UH Manoa — PH 420 (M. Tagorda) — Midterm
Exam Review updated to pass
What is the basic idea behind diffusion theory?
A. People are more likely to change their behavior if they intend, or plan, to do so.
B. People are rational actors who do 'mental math' when deciding whether or not to adopt a new
behavior.
C. The adoption of a new behavior tends to travel through a population in a predictable pattern
D. Behavior change is a process that occurs in predictable stages, and people use different processes
to move from one stage to the next.
C. The adoption of a new behavior tends to travel through a population in a predictable pattern
What are the five levels of adopters in diffusion theory?
A. Innovators, early adopters, early majority, late majority, laggards
B. Opinion leaders, innovators, early adopters, early majority, late majority
C. Innovators, early adopters, early majority, late majority, change agents
D. Change agents, change aides, opinion leaders, innovators, laggards
A. Innovators, early adopters, early majority, late majority, laggards
Opinion leaders tend to be early adopters, and are the most likely to try a new behavior.
A. True
B. False
A. True
Which statement is NOT true regarding an innovation?
A. Relative advantage is the degree which an innovation is perceived as better than the idea it
supersedes. It may be measured in to economic terms, but social prestige, convenience, and
satisfaction are also important factors.
,B. Compatibility is the degree to which an innovation is perceived as being consistent with the existing
values, past experiences, and needs of potential adopters.
C. Complexity is the degree to which an innovation is perceived as difficult to understand and use
D. Trialability is adopting new ideas that are simpler to understand than innovations that require the
adopter to develop new skills and understating.
E. Observability is the degree to which the results of an innovation are visible to others.
D. Trialability is adopting new ideas that are simpler to understand than innovations that require the
adopter to develop new skills and understating.
Where is the "tipping point" in the diffusion curve?
A. Between innovators and early adopters
B. Between early adopters and early majority
C. Between early majority and late majority
D. Between the late majority and laggards
B. Between early adopters and early majority
In public health and health promotion, practitioners who want to make efficient use of resources
must attend to the ____[1]____, ____[2]____, ____[3]____, and ____[4]____ of programs.
1 = reach
2 = adoption
3 = implementation
4 = maintenance
__________ expands the number of people who are exposed to and reached by successful
interventions, strengthening their public health impact.
A. Diffusion
B. Osmosis
C. Filtration
D. Absorption
A. Diffusion
What is the purpose of the DIFFUSION OF INNOVATIONS THEORY?
it addresses how ideas, products, and social practices that are perceived as "new" spread throughout
a society or from one society to another.
Who developed the Diffusion of Innovations Theory?
A. Albert Bandura
,B. B.F. Skinner
C. Carl Rogers
D. Denise Nelson-Hurwitz
E. E.M. Rogers
E. E.M. Rogers
DIFFUSION OF INNOVATIONS
the process by which an innovation is communicated through certain channels over time among the
members of a social system
Describe the Diffusion of Innovations at the INDIVIDUAL level.
adopting a health behavior innovation usually involves lifestyle change
Describe the Diffusion of Innovations at the ORGANIZATION level.
it may entail starting programs, changing regulations, or altering personnel roles
Describe the Diffusion of Innovations at the COMMUNITY level.
diffusion can include using the media, advancing policies, or starting initiatives
What are the key concepts in the Diffusion of Innovations?
A. Communication Channels
B. Community Capacity
C. Compatibility
D. Complexity
E. Critical Consciousness
F. Empowerment
G. Framing
H. Innovation
I. Issue Selection
J. Knowledge
K. Locality Development
L. Media Agenda Setting
M. Media Effects
N. Observability
O. Participation
P. Policy Agenda Setting
Q. Problem Definition
R. Public Agenda Setting
S. Public Health Communications
T. Relative Advantage
U. Relevance
V. Social Action
W. Social Planning
X. Social System
Y. Time
Z. Trialability
A. Communication Channels
H. Innovation
X. Social System
Y. Time
, Define INNOVATION in regards to the Diffusion of Innovations.
a new idea, object, or practice that is thought to be new by an individual, organization, or community
Define COMMUNICATION CHANNELS in regards to the Diffusion of Innovations.
the means of transmitting the new idea from one person to another
Define SOCIAL SYSTEM in regards to the Diffusion of Innovations.
a group of individuals who together adopt the innovation
Define TIME in regards to the Diffusion of Innovations.
how long it takes to adopt the innovation
What are the key attributes that affects the speed and extent of an Innovation's Diffusion?
A. Communication Channels
B. Community Capacity
C. Compatibility
D. Complexity
E. Critical Consciousness
F. Empowerment
G. Framing
H. Innovation
I. Issue Selection
J. Knowledge
K. Locality Development
L. Media Agenda Setting
M. Media Effects
N. Observability
O. Participation
P. Policy Agenda Setting
Q. Problem Definition
R. Public Agenda Setting
S. Public Health Communications
T. Relative Advantage
U. Relevance
V. Social Action
W. Social Planning
X. Social System
Y. Time
Z. Trialability
C. Compatibility
D. Complexity
N. Observability
T. Relative Advantage
Z. Trialability
RELATIVE ADVANTAGE
the degree to which a consumer perceives that a new product provides superior benefits
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