MNG3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (620712) - DUE 16 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us... Questions
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a) Explain the importance of analysing the micro-environm...
TABLE OF CONTENTS
INTRODUCTION ........................................................ Error! Bookmark not defined.
1. CONCEPT OF SUSTAINABILITY IN VODACOM Error! Bookmark not defined.
Economic Sustainability ........................................... Error! Bookmark not defined.
Environmental Sustainability.................................... Error! Bookmark not defined.
Social Sustainability ................................................. Error! Bookmark not defined.
Technological and Digital Inclusion ......................... Error! Bookmark not defined.
2. VODACOM’S COMMITMENT TO THE SDGS ..... Error! Bookmark not defined.
Good Health and Well-Being (SDG 3): .................... Error! Bookmark not defined.
Quality Education (SDG 4): ..................................... Error! Bookmark not defined.
Gender Equality (SDG 5): ........................................ Error! Bookmark not defined.
Decent Work and Economic Growth (SDG 8):......... Error! Bookmark not defined.
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3. STRATEGIC GOALS AND SMART PRINCIPLESError! Bookmark not defined.
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4. VISION AND MISSION
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TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
1. IMPORTANCE OF ANALYZING THE MICRO-ENVIRONMENT ......................... 3
Approaches to Analyzing the Micro-Environment ................................................... 4
Resource-Based View (RBV)............................................................................... 4
Functional Analysis .............................................................................................. 4
Value Chain Analysis ........................................................................................... 5
Identifying Strengths and Weaknesses in Vodacom ............................................... 5
Strengths ............................................................................................................. 5
Weaknesses ........................................................................................................ 5
2. THE FOUR-CORNER ANALYSIS ......................................................................... 6
Major Competitor: MTN Group ................................................................................ 6
Four-Corner Analysis of MTN Group ...................................................................... 7
Application of Four-Corner Analysis to MTN Group ................................................ 8
3. CAPABILITIES OF VODACOM ........................................................................... 9
Concept of Capabilities ........................................................................................... 9
Value Chain and Vodacom’s Capabilities ............................................................... 9
Inbound Logistics ................................................................................................. 9
Operations ......................................................................................................... 10
Marketing and Sales .......................................................................................... 10
Service ............................................................................................................... 10
Technology Development .................................................................................. 10
4. DIFFERENTIATION STRATEGY ...................................................................... 11
Unique Product Features and Innovation: ............................................................. 11
Broad Market Targeting: ....................................................................................... 11
Customer Loyalty and Brand Perception: ............................................................. 12
CONCLUSION ......................................................................................................... 12
REFERENCES ......................................................................................................... 12
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is” without
any representations or warranties, express or implied. The author assumes no liability as a result of
reliance and use of the contents of this document. This document is to be used for comparison, research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
form or by any means.
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