What are the key differences between promotion and marketing?
A. Promotion is a form of persuasion used to get a consumer to take action.
B. Promotion entails meeting the needs and wants of consumers
C. Marketing is part of the promotional mix
D. Marketing is a form of persuasion used to get a ...
what are the key differences between promotion and
Geschreven voor
SRM 435
SRM 435
Verkoper
Volgen
FullyFocus
Ontvangen beoordelingen
Voorbeeld van de inhoud
SRM 435 Final || with Accurate Answers 100%.
What are the key differences between promotion and marketing?
A. Promotion is a form of persuasion used to get a consumer to take action.
B. Promotion entails meeting the needs and wants of consumers
C. Marketing is part of the promotional mix
D. Marketing is a form of persuasion used to get a consumer to take action. correct answers A.
Promotion is a form of persuasion used to get a consumer to take action.
A segmentation strategy....
A. Is typically used when crafting a message
B. Is comprised of two elements
C. Typically entails the identification of a group of consumers not well served by competitors
D. All of the above correct answers C. Typically entails the identification of a group of
consumers not well served by competitors
A _____________ is a name, symbol or term that differentiates one product from another.
A. Strategic communication
B. Communication
C. Liscensor
D. Brand correct answers D. Brand
Visa is the world's leading global payments technology company. Visa is an official sponsor for
the Olympic Games. In this respect, Visa is.....
A. Marketing through sport
B. Marketing of spot
C. Servicing a client
D. None of the above correct answers A. Marketing through sport
Jeremy is the Marketing Director for a sport organization based in Kansas City. One of Jeremy's
duties is to build bonds with consumers that leads to greater loyalty for purchasing from his
company. In this respect, Jeremy is using a form of _________________.
A. Promotion
B. Relationship Marketing
C. Servicing
D. Monitoring correct answers B. Relationship Marketing
Positive feelings that a consumer has about a particular sport organization are referred to as
___________________.
A. Brand associations
B. Strategic Brand Communications
C. Branding
D. Supply-side media promotion correct answers A. Brand associations
An effective message in sport communications.....
A. Makes sense and has meaning to the receiver
, B. Is repeated
C. Has active discussion
D. All of the above correct answers D. All of the above
Which of the following elements is not part of the promotional mix?
A. Personal contact/selling
B. The contest
C. Incentives
D. Advertising correct answers B. The contest
Which of the following steps is not part of the strategic brand communication process?
A. Crafting the advertising message
B. Conducting a situational analysis
C. Creating a plot
D. Setting Objectives correct answers C. Creating a plot
According to class lecture, branding entails a hierarchy of effects. When a consumer becomes
aware of a brand, they are performing a ________________ function.
A. Cognitive
B. Conative
C. Affective
D. None of the above correct answers A. Cognitive
When the NCAA used a noted expert and former coach to discuss issues related to rules
violations many deemed the NCAA to be more _______________ because of this former
coaches ____________________.
A. Credible, Expertise
B. Profile, Expertise
C. Status and Prestige, Credible
D. Credible, Status and Prestige correct answers A. Credible, Expertise
One reason for studying sport promotion and sales is because.........
A. Sales and service are lacking in sport marketing preparation and practice
B. Critical sport marketing duties are promotion or sales related
C. A and B
D. None correct answers C. A and B
Strong's model of receiver responsiveness suggests that a receiver of communications goes
through various stages of receiver readiness. Which of the following tools is best for spurring the
receiver to take action?
A. One-on-one personal selling
B. Creating a newsletter
C. Advertising on television
D. All of the above correct answers A. One-on-one personal selling
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper FullyFocus. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €10,69. Je zit daarna nergens aan vast.
