COSC 1360 Final Exam Two || with 100% Error-free Solutions.
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COSC 1360
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COSC 1360
Marketer's dream correct answers a complete profile on targeted individual
"Complete" Profile correct answers tracking on an online user's device (e.g. cookies)
-goal: identify a user in time
tracking across devices correct answers goal: identify a user regardless of tool
tracking across ...
COSC 1360 Final Exam Two || with 100% Error-free
Solutions.
Marketer's dream correct answers a complete profile on targeted individual
"Complete" Profile correct answers tracking on an online user's device (e.g. cookies)
-goal: identify a user in time
tracking across devices correct answers goal: identify a user regardless of tool
tracking across different websites (organizations) correct answers e.g. cookie matching
tracking both online and offline correct answers -goal: complete profile
RTB correct answers Real Time Bidding
online advertising, digital exchanges, public actions, bid request sent to all
-Info on website and info on user
real time
Owner of a website: publisher correct answers sell space for ads
Advertisers "demand" ad space correct answers they operate demand side platforms (DSP)
Deals between publishers and advertisers correct answers 1-1 contract, private auction, and
public auction
1-1 contract correct answers specific number of ads and prices predetermined
private auction correct answers number of predetermined advertisers competing for ad space in
real time
public auction correct answers in digital advertising exchanges, this is where any advertiser can
compete
What does real time mean? correct answers Real time auctions determine which ads will be
displayed. An auction occurs in the background and the winning bid gets the ad space.
-real time means while the page is being loaded
Brave (BAT) correct answers a free and open-source web browser developed by Brave Software,
Inc. based on the Chromium web browser. Brave is a privacy-focused browser, which
automatically blocks online advertisements and website trackers in its default settings. It also
provides users the choice to turn on optional ads that pay users for their attention in the form of
Basic Attention Tokens (BAT) cryptocurrency. Users can then send contributions to websites
, and content creators, which support BAT in the form of tips along with the ability to keep the
cryptocurrency they earned.
GDPR correct answers General Data Protection Regulation (of the EU but applies to anyone who
works with the EU.... collecting data on EU citizens has to be done within EU territory)
-consent
-user rights
-e.g. right to be forgotten (right to request data to be removed)
CCPA correct answers California Consumer Privacy Act (applies to company that does business
within the state of California)
-more restricted than GDPR
Blockchains (new Module) correct answers -many components (ex. Bitcoin)
· The blockchain itself
o (motivation) in computer science the idea of cryptocurrencies has been around in distributed
systems
What is the problem cryptocurrencies try to address? correct answers -remove the dependency on
a centralized entity (government, bank)
What problem do we need to address if we remove centralized entity? correct answers -which of
all cryptocurrencies?
-double spending
How do cryptocurrencies solve double spending? correct answers a public (decentralized) ledger
(digital notebook keeping track of transactions)
Node correct answers -each node possesses a copy of the ledger
-keep ledger up to date everywhere (maintenance)
-agreement on what is added to the ledger
-this public ledger is the blockchain- historical record that none should be able to alter
-immutable (unchangeable) record
· Consensus mechanism correct answers -variety
-voting (Bitcoin: majority)
-very common in public blockchains
-other types of blockchains
-consortium based (e.g. supply chain)
-private
· Mechanisms to generate value (e.g. bitcoins) correct answers -motivation to decentralized
entities to do this job (job as in the public ledger supporting the bitcoin itself and the consensus
mechanism)
-doing the job is how you generate value (e.g. bitcoins)
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