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Art 305 All chapters Questions with Correct Answers Many of Rene Magritte's Surrealist paintings address: - Answer-The arbitrary relationship between the signifier and the signified. The intense colors and shocking distortions of Henri Matisse and his colleagues led critics to label them: - A...

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Art 305 All chapters Questions with
Correct Answers

Many of Rene Magritte's Surrealist paintings address: - Answer-The arbitrary
relationship between the signifier and the signified.

The intense colors and shocking distortions of Henri Matisse and his colleagues led
critics to label them: - Answer-Fauves

Who said the following? "The uncivilized make little progress because they have few
desires. The inhabitants of our country are stimulated to new wants in all directions. In
order to satisfy their constantly increasing desires they necessarily expand their
productive powers. They create more wealth because it is only by that method that they
can satisfy their wants. It is this constantly enlarging circle that represents the
increasing circle of civilization." they can satisfy their wants. It is this constantly
enlarging circle that represents the increasing circle of civilization." - Answer-US
President Calvin Coolidge

Phineas T. Barnum used newspaper ads, handbills, and broadsides to promote: -
Answer-The Swedish Nightingale, Jenny Lind.

In his article "Why Johnny Can't Dissent," cultural critic Thomas Frank argues that ads
have appropriated precisely the strategies that were previously used to criticize them.
What are these strategies? - Answer-Rebellion, protest, and nonconformity.

Advertiser Barry Hoffman uses the title "Queen of All Media" to refer to: - Answer-
Leonardo da Vinci's "Mona Lisa."

Karl Marx used the term "reification" to refer to the capitalist process in which the
human being is represented as: - Answer-A physical thing deprived of agency or
individuality.

US art critic Suzi Gablik suggests that building community is a way to work against the
power of ads because: - Answer-Advertising addresses us as separate and individual
consumers.

In his groundbreaking "Ways of Seeing" television series and related book, British art
historian John Berger points out that ads (which he calls "publicity images") endeavor
to: - Answer-Show us an alternative way of life.
Persuade us that by buying certain things, our lives will be transformed.
Make us envy glamorous celebrities.

, Answ: All of the above

The four basic strategies of persuasion used by advertisers emphasize: - Answer-
Experience over information

What does the term "culture-jamming" refer to? - Answer-A way to protest advertising.
The insertion of oppositional material into the same mass media that produce dominant
cultural messages.
A way to invest ads, newscasts, and other media artifacts with revolutionary meaning.

Answ: All of the above.

According to anthropologist William O'Barr, the US advertising industry: - Answer-Has
been dominated by EuroAmericans.
Often involves "photographic colonialism," which parallels economic and political
colonialism.
Often represents foreigners and other categories of outsiders as subordinate.

Answ: All of the above

The intense popularity of reality television programs is based on: - Answer-The erosion
of the division between onscreen and offscreen existence.
Scripted situations that are performed by "real" people instead of actors.
The reality program participants becoming surrogates for increasingly passive viewers.

Answ: All of the above

According to cultural critic Fredric Jameson, most television crime dramas are formulaic
because: - Answer-They conform to stereotyped formats.
They don't annoy viewers by making "high cultural" demands on them.
They meet viewers' expectations.

Answ: All of the above.

In discussing television programming, the term "background" refers to: - Answer-
Unintended glimpses of reality behind the "main event" being televised.

The effect of "background" in Civil Rights coverage led to new images of African
American, as seen in television programs like: - Answer-"The Cosby Show"

Viewers saw the impact of "background" emerging in television broadcasting in: -
Answer-The protest outside the Democratic convention staged by Abbie Hoffman and
the Yippies.
The shots of the moon during the coverage of the flight of Apollo 11.
The Tet Offensive of the the Vietnam War.

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