Intro to Public Relations: FINAL EXAM WITH CORRECT ANSWERS 2024
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Intro to Public Relatio
Instelling
Intro To Public Relatio
Public Relations correct answers the strategic process of building mutually beneficial relationships between and organization and its publics
What does RACE stand for? correct answers Research, Action, Communication, Evaluation
Internal Public correct answers works for or with the organiza...
Public Relations correct answers the strategic process of building mutually beneficial
relationships between and organization and its publics
What does RACE stand for? correct answers Research, Action, Communication,
Evaluation
Internal Public correct answers works for or with the organization
External Public correct answers the general public who may or may not support the
organization/buy the product
Communication correct answers a function of public relations that is important because
it is the only way professionals get their jobs done
Writing correct answers a function of public relations that is important because
statements and articles from an organization are a direct means of communication
True or False: Spin is unethical correct answers True
Muckrakers correct answers reporters who released true information on people
(politicians) and organizations that impacted them negatively
Father of Modern Public Relations correct answers Ivy Lee
What was P.T. Barnum's famous saying? correct answers "The public be fooled."
4 Typical Communications Goals correct answers To inform, To educate, To
persuade/motivate, To build mutual understanding
Two-Step Theory correct answers an organization beams a message first to the mass
media, which would deliver that message to the general public
Concentric-Circle Theory correct answers ideas evolve gradually to the public at large,
moving from great thinkers to politically active to the politically inert
SEMDR Communications Process correct answers communication begins with a
source, who issues a message to a receiver with two additional steps: encoding and
decoding
Spiral of Silence correct answers for communication to work well, one must depend on
the silence and nonparticipation of a huge majority
, Constructivism correct answers knowledge is constructed, not transmitted
Coordinated Management of Meaning correct answers a theory of communications
based on social interaction
Why is public opinion important? correct answers Attitude -> Opinion -> Action
Things that serves as a basis for our attitude correct answers facts, emotions, culture,
race, social status + background
Why is the media an "agenda setter?" correct answers The media does not tell the
public what to think about something, but that something is what to think about.
Evidence Used in Persuasion correct answers Facts, Emotion, Personalization
True or False: Opinion s easy to change once self-interest is involved. correct answers
False
What is the Elaboration Likelihood Model? correct answers the process of figuring out
how likely one is to elaborate on a thought.
What key public relations principle did Martha Stewart break and why? correct answers
She kept silent because her lawyers advised her to do so.
What is the essential first step in any public relations campaign? correct answers
research
A SWOT Analysis is a part of which component of the public relations plan? correct
answers Situation Analysis
A lawyer advises in the court of law. A public relations professional advises in the court
of what? correct answers public opinion
True or False: Slander is a printed falsehood. correct answers False
What is "injury" when claiming it from spoken or printed falsehood? correct answers
"injury" can be defined by loss of public reputation, loss of sales in a business, or any
negative impact.
By standing in TC from 2 p.m. - 4 p.m. and distributing a survey questionnaire, what
type of process is being used to collect a sample? correct answers Convenience
Sample
4 Components of the Survey Process correct answers Sample, Questionnaire,
Interview, Analysis
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