MARKETING 350 WORSHAM EXAM 4 || A+
GUARANTEED.
Retailer correct answers An organization that purchases products for the purpose of reselling
them to ultimate consumers
Multichannel retailing correct answers - Employing multiple distribution channels that
complement their brick-and-mortar stores with websites, catalogs, and apps where consumers
can research products, read other buyers' reviews, and make actual purchases
- Many retailers see significant growth potential in international markets
Supermarket correct answers Large, self-service stores that carry a complete line of food
products, along with some non-food products
- Are arranged by department for maximum efficiency in stocking and handling products
- Have central checkout facilities
- Offer lower prices than smaller neighborhood grocery stores
- Usually provide free parking
- May also provide services such as check cashing, pharmacies, and curbside pickup of groceries
- Hard discounters, another type of supermarket, maintain a no-frills environment and have a
minimal assortment of goods they can sell at very low prices
superstore correct answers Giant retail outlets that carry food and non-food products found in
supermarkets, as well as most routinely purchased consumer products
- Combine features of discount stores and supermarkets
- Generally carry about four times as many items as supermarkets
- Also offer additional services, including dry cleaning, automotive repair, check cashing, and
bill paying
- Use sophisticated operating techniques and often have tall shelving that displays entire
assortments of products
Warehouse club (Buying clubs) correct answers Large-scale, members-only establishments that
combine features of cash-and-carry wholesaling with discount retailing
- Offer the same types of products as discount stores but in a limited range of sizes and styles
- Offer a broad product mix
- Offer few services in order to keep prices lower than those of supermarkets and discount stores
- Keep advertising to a minimum
- Merchandise is stacked on pallets or displayed on pipe racks
3 types of specialty retailers correct answers - In contrast to general-merchandise retailers with
their broad product mixes, specialty retailers emphasize narrow and deep assortments
- Despite the name, they do not sell specialty items but instead offer substantial assortments in a
few product lines
,- Three types of specialty retailers:
Traditional specialty retailers
Category killers
Off-price retailers
Traditional specialty retailers correct answers Stores that carry a narrow product mix with deep
product lines
- Sometimes called limited-line retailers and may be referred to as single-line retailers if they
carry unusual depth in one product category
- Commonly sell such shopping products as apparel, jewelry, sporting goods, fabrics, computers,
and pet supplies
- Usually offer better selections and more sales expertise than department stores
Category killers correct answers A very large specialty store that concentrates on a major product
category and competes on the basis of low prices and product availability
Expand rapidly and gain sizable market shares, taking business away from smaller, high-cost
retail outlets
Off-price retailers correct answers Stores that buy manufacturers' seconds, overruns, returns, and
off-season merchandise for resale to consumers at deep discounts
- Offer limited lines of national-brand and designer merchandise, usually clothing, shoes, or
housewares
- Charge 20 to 50 percent less than department stores for comparable merchandise but offer few
customer services
- Often feature community dressing rooms and central checkout counters
- Often do not take returns or allow exchanges
- Ensure a regular flow of merchandise by establishing long-term relationships with suppliers
that can provide large quantities of goods at reduced prices
Lifestyle shopping center correct answers A type of shopping center that is typically open air and
features upscale specialty, dining, and entertainment stores
- Are often located near affluent neighborhoods and may have fountains, benches, and other
amenities that encourage "casual browsing"
- Appealing architectural design is an important aspect of these "mini-cities" and is intended to
encourage consumer loyalty by creating a sense of place
Power shopping center correct answers A type of shopping center that combines off-price stores
with category killers
- Bypasses the traditional department store anchor and instead anchors with stores such as the
Gap, T.J. Maxx, PetSmart, and Home Depot
, Factory outlet malls feature discount and factory outlet stores carrying traditional manufacturer
brands
- Many outlet centers feature upscale products from last season, discounted for quick sale
- Manufacturers place these stores in noncompetitive locations, often outside of metropolitan
areas
- Factory outlet centers attract value-conscious customers seeking quality and major brand names
Atmospherics correct answers The physical elements in a store's design that appeal to consumers'
emotions and encourage buying
- Helps to create an image and position a retailer
- Retailers can use different elements—music, color, and complexity of layout and merchandise
presentation—to influence customer attention, mood, and shopping behavior
Exterior atmospheric elements Include:
- The appearance of the storefront
- Display windows
Store entrances
- Degree of traffic congestion
- Are particularly important to new customers, who tend to base their judgment of an unfamiliar
store on its outside appearance
Interior atmospheric elements correct answers Include aesthetic considerations, such as:
Lighting
Wall and floor coverings
Dressing facilities
Store fixtures
- Color can attract shoppers to a retail display
- Sound is another important sensory component of atmosphere
- Retailers may employ scents to attract customers
- Online retailers are not exempt from concern over atmospherics
- The layout of a site and the content of digital ads that appear on that site can affect consumer
mood and shopping behavior
Direct selling correct answers The marketing of products to ultimate consumers through face-to-
face sales presentations at home or in the workplace
- Is a highly valuable industry
- Was once associated with door-to-door sales, but has evolved into a highly professional
industry where most contacts with buyers are prearranged through electronic communication or
another means of prior communication
- Is most successful in collective societies, such as China
- Although the majority of direct selling takes place on an individual, or person-to-person basis,
it sometimes may be carried out in a group, or "party," plan format
- A consumer acts as a host and invites friends and associates to view merchandise, often at
someone's home
