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media Questions with complete solution 2024 media & society exam 1 university of Iowa Technological determinism - correct answer the technical features of a new technology determine how it will be used by and changes in society Utopia - correct answer Thought that technology solves social...

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media & society exam 1 university of
Iowa
Technological determinism - correct answer ✔the technical features of a new
technology determine how it will be used by and changes in society


Utopia - correct answer ✔Thought that technology solves social
problems,Focus on well-to-do, Technology is root of human progress


Media - correct answer ✔Institutionally based and technologically -
supported form of organizing culture, info and data


dystopia - correct answer ✔Thought that technology causes all social ills,
Focuses on vulnerable populations, Sees technology as societies problem


Mass communication - correct answer ✔Distribution of cultural products to a
large and undifferentiated audience ○ Radio is a one-to-many system ▪ News
vs entertainment: News relies on trust ○ Effect of mass media: Makes people
more responsive to distant events


example of point to point communication - correct answer ✔telegraph or
telephone


point to point and mass media were different technologies and industries until
the - correct answer ✔1990s


some features of the contemporary internet draw on - correct answer ✔the
mass media, some on point to point media and some are new altogether

,Early 19th century - correct answer ✔the transportation of persons, vehicles
or vessels along a road, railway or other route


End of the 19th century - correct answer ✔the transmission of messages or
signals through a communication system (emerged in the context of
telegraphy and the telephone system)


Key development in the late 19th century - correct answer ✔the separation
of communication from transportation


Speed - correct answer ✔expect the telegraph, but ocean steam packets did
this beforehand


content - correct answer ✔news (written, one-to-many), human conversation
(one-to-one, voice), books, magazines, morse code
-Television experience is still associated with low-graph content


Broadcast network - correct answer ✔-Their job is to distribute content and
sometimes they are involved in the production of the content
-by 1920s: conduit radio
-by 1950s: conduit television
-by 1980s conduit cable, satellite


Why prediction is difficult: - correct answer ✔New technologies are never so
new as we imagine
New technologies are too new advance in a way that we can't predict


Why new technologies are never so new as imagined - correct answer ✔-
precursors

, -Speed- expect the telegraph, but ocean steam packets did this beforehand
-Live broadcast of voice- expect radio to do this, but the railroad (lecturing ex)
did it beforehand


Why new technologies are never so new as imagines - correct answer ✔-
precursors
-inferiority: doesn't always work (telegraph not as fast as the mail), talkies did
not match the visual artistry of silent movies
-slow diffusion-not easy to adopt, cost in the way
-the role of organization and administration


wireless telegraphy time period - correct answer ✔1899-1940s


wireless telegraphy type of content delivered - correct answer ✔texts, no
sound


wireless telegraphy method of delivery - correct answer ✔over airways


wireless telegraphy financing - correct answer ✔subscription based


wireless telegraphy primary users? - correct answer ✔shipping lines and
navies


broadcasting is what kind of system? - correct answer ✔lock and key system
where the transmitter and the receiver have to be highly synchronized


what does broadcasting want? - correct answer ✔localization, they are the
ones who give you the chance, would allocate the part of the spectrum

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