Samenvatting
Marketing Management samenvatting hoorcolleges
- Instelling
- Erasmus Universiteit Rotterdam (EUR)
Samenvatting hoorcolleges Marketing Management (blok 1, bachelor bedrijfskunde jaar 1)
[Meer zien]Voorbeeld 4 van de 43 pagina's
Voorbeeld 4 van de 43 pagina's
In winkelwagengesponsord bericht van onze partner
Voorbeeld van de inhoud
Marketing ManagementHoorcolleges
1.1 Introductie
Wat is marketing?
market - getting market market - getting - market - getting getting market - getting
De market - getting markt market - getting bestaat market - getting uit market - getting een market - getting bedrijf market - getting (biedt market - getting product market - getting aan) market - getting en market - getting een market - getting klant market - getting (wil market - getting betalen)
Wat market - getting is market - getting de market - getting beste market - getting manier market - getting om market - getting klanten market - getting te market - getting krijgen? market - getting
market - getting Belangrijk market - getting voor:
Organisaties market - getting (die market - getting kunnen market - getting niet market - getting zonder market - getting klanten) market - getting market - getting Concurrentie market - getting (lange market - getting termijn)
Belangrijk market - getting voor market - getting je market - getting carrière market - getting (CMO, market - getting CEO, market - getting Entrepreneur)
4 visies om klanten te krijgen (“get market”)
1 market - getting Product market - getting visie market - getting = market - getting exclusieve market - getting focus market - getting op market - getting het market - getting product market - getting
Waarde market - getting = market - getting ons market - getting product market - getting is market - getting simpelweg market - getting het market - getting beste market - getting (volgens market - getting het market - getting bedrijf market - getting zelf)
Klant market - getting wordt market - getting niet market - getting in market - getting het market - getting proces market - getting betrokken market - getting (zelfs market - getting geen market - getting communicatie)
De market - getting organisatie market - getting verwacht market - getting dat market - getting het market - getting product market - getting met market - getting de market - getting meeste market - getting waarde market - getting wordt market - getting verkocht
2 market - getting Verkoop market - getting visie market - getting = market - getting focus market - getting op market - getting product, market - getting maar market - getting hoe market - getting kan market - getting dit market - getting verkocht market - getting worden market - getting aan market - getting de market - getting
klanten?
Waarde market - getting = market - getting ons market - getting product market - getting is market - getting simpelweg market - getting het market - getting beste market - getting volgens market - getting het market - getting bedrijf
Het market - getting enige market - getting wat market - getting je market - getting moet market - getting doen market - getting is market - getting het market - getting product market - getting verkopen market - getting aan market - getting de market - getting klant market - getting market - getting de market - getting klant market - getting
moet market - getting simpelweg market - getting overtuigd market - getting worden market - getting
Stereotype market - getting van market - getting marketing market - getting - market - getting agressieve market - getting vorm market - getting van market - getting verkopen market - getting
Probleem market - getting bij market - getting deze market - getting twee market - getting visies: market - getting geen market - getting rekening market - getting houden market - getting met market - getting behoeften market - getting klant market - getting & market - getting het market - getting
overtuigen market - getting kost market - getting heel market - getting veel market - getting moeite market - getting market - getting geen market - getting langetermijn market - getting visie market - getting (omdat market - getting je market - getting iets market - getting verkoopt market - getting
aan market - getting iemand market - getting die market - getting er market - getting geen market - getting behoefte market - getting aan market - getting heeft). market - getting Er market - getting wordt market - getting vooral market - getting gefocust market - getting op market - getting de market - getting
ontwikkeling market - getting van market - getting de market - getting producten market - getting en market - getting het market - getting overtuigen market - getting van market - getting de market - getting klanten. market - getting Er market - getting wordt market - getting hier market - getting
gebruik market - getting gemaakt market - getting van market - getting inside-out market - getting marketing. market - getting
3 market - getting Marketing market - getting visie: market - getting “meetings market - getting needs
profitably”
Je market - getting begint market - getting bij market - getting het market - getting kijken market - getting wie market - getting de
klanten market - getting zijn market - getting (behoeften) market - getting en market - getting dus market - getting niet
bij market - getting het market - getting product market - getting
Als market - getting je market - getting de market - getting behoeften market - getting van market - getting de market - getting klanten
weet, market - getting kun market - getting je market - getting met market - getting het market - getting product market - getting de
behoeften market - getting bevredigen market - getting
Het market - getting product market - getting van market - getting een market - getting bedrijf
beantwoordt market - getting het market - getting beste market - getting aan market - getting de
behoeften market - getting van market - getting de market - getting klant market - getting
Van market - getting inside-out market - getting (verkoopvisie) market - getting naar market - getting outside-in market - getting (marketing market - getting visie)
Marketing market - getting = market - getting superieure market - getting (klant) market - getting waarde market - getting creëren market - getting
o Oriëntatie: market - getting extern market - getting / market - getting klantgericht
o Doel: market - getting winst market - getting maken market - getting door market - getting klanttevredenheid market - getting
Lange market - getting termijn market - getting visie market - getting (altijd market - getting beginnen market - getting bij market - getting de market - getting klant!)
Beste market - getting middel: market - getting systematisch market - getting zijn!
1. Bepalen market - getting wat market - getting de market - getting needs market - getting zijn market - getting van market - getting de market - getting klanten
2. Het market - getting leveren market - getting van market - getting de market - getting “desired market - getting benefits” market - getting en market - getting zo market - getting waarde market - getting creëren market - getting
3. Doe market - getting het market - getting efficiënter market - getting en market - getting effectiever market - getting dan market - getting de market - getting concurrentie
,Vragen market - getting bij market - getting het market - getting verkopen market - getting van market - getting je market - getting product:
market - getting Nieuwe market - getting producten: market - getting waarom market - getting zou market - getting iemand market - getting ons market - getting product market - getting willen market - getting kopen?
market - getting Bestaande market - getting producten: market - getting waarom market - getting kopen market - getting bepaalde market - getting mensen market - getting ons market - getting product?
Waarom market - getting stellen market - getting bedrijven market - getting deze market - getting vragen market - getting zo market - getting weinig?
market - getting Onderzocht market - getting door market - getting Theodore market - getting Levitt market - getting
market - getting Probleem: market - getting marketing market - getting myopia market - getting (= market - getting van market - getting dichtbij market - getting zie market - getting je market - getting goed, market - getting dingen market - getting ver market - getting weg market - getting zie market - getting je market - getting
slecht)
market - getting Marketing market - getting myopia: market - getting mensen market - getting hebben market - getting een market - getting natuurlijke market - getting focus market - getting op market - getting het market - getting product market - getting en market - getting gaan market - getting
kijken market - getting hoe market - getting ze market - getting hem market - getting beter market - getting kunnen market - getting maken market - getting / market - getting sneller market - getting te market - getting verkopen, market - getting in market - getting plaats market - getting van market - getting de market - getting
voordelen market - getting die market - getting het market - getting product market - getting biedt. market - getting Productfocus market - getting maakt market - getting je market - getting kwetsbaar market - getting als market - getting organisatie. market - getting
market - getting Een market - getting bedrijf market - getting concurreert market - getting met market - getting iedereen market - getting die market - getting dezelfde market - getting behoeften market - getting probeert market - getting te market - getting
bevredigen market - getting (een market - getting café market - getting concurreert market - getting dus market - getting ook market - getting met market - getting een market - getting website market - getting die market - getting speciaalbieren market - getting
verkoopt)
4 market - getting Holistische market - getting Marketing market - getting visie: market - getting alles market - getting is market - getting belangrijk market - getting bij market - getting marketing market - getting
Geeft market - getting duidelijkheid market - getting wat market - getting je market - getting moet market - getting doen market - getting om market - getting de market - getting marketing market - getting visie market - getting te market - getting bereiken market - getting
4 market - getting onderdelen:
Relationship market - getting marketing market - getting
market - getting Lange market - getting termijn market - getting relaties market - getting
market - getting Goede market - getting relatie market - getting met market - getting klant, market - getting werknemers, market - getting partners market - getting & market - getting deze market - getting behouden market - getting
market - getting CRM/PRM market - getting (customer/partner market - getting relationships market - getting management)
Integrated market - getting marketing market - getting
market - getting Totaalpakket market - getting aanbieden market - getting (total market - getting experience)
market - getting Customer market - getting journey market - getting met market - getting verschillende market - getting touchpoints
Internal market - getting marketing market - getting
market - getting Werknemer market - getting als market - getting touchpoint market - getting met market - getting klant, market - getting ze market - getting moetenm market - getting kunnen market - getting reageren market - getting op market - getting de market - getting
veranderingen market - getting binnen market - getting de market - getting markt market - getting
, market - getting Kennis market - getting van market - getting doelen, market - getting waarden market - getting en market - getting behoeften market - getting van market - getting consument market - getting en market - getting bedrijf
Performance market - getting marketing market - getting
market - getting Verantwoording market - getting afleggen market - getting voor market - getting beslissingen, market - getting lange market - getting termijn
market - getting Resultaat, market - getting omzet, market - getting ethiek market - getting en market - getting milieu market - getting
market - getting Duidelijk market - getting kunnen market - getting maken market - getting wat market - getting acties market - getting voor market - getting wie market - getting opleveren market - getting
Complementair market - getting met market - getting visie market - getting 3: market - getting marketing market - getting visie market - getting + market - getting IM/IM/PM/RM market - getting
1.2 Trends in marketing: hoe doen we dat nu eigenlijk,
marketing op een goede
manier?
Introductie van het “general course framework”
Marketingplanning:
1. Analyse market - getting van market - getting markt market - getting en market - getting stakeholders market - getting (de market - getting 5C’s). market - getting Dit market - getting wordt market - getting gedaan market - getting om market - getting doelen, market - getting
kansen market - getting en market - getting bedreigingen market - getting te market - getting definiëren. market - getting
2. Uit market - getting analyse market - getting wordt market - getting de market - getting strategische market - getting koers market - getting bepaald market - getting voor market - getting de market - getting marketing market - getting van market - getting een market - getting
product market - getting (M market - getting T market - getting P). market - getting Dit market - getting wordt market - getting gedaan market - getting door market - getting den market - getting markt market - getting te market - getting segmenteren market - getting om market - getting daarna market - getting te
kijken market - getting wat market - getting het market - getting gekozen market - getting segment market - getting nodig market - getting heeft market - getting en market - getting hoe market - getting de market - getting goederen market - getting van market - getting de market - getting
organisatie market - getting deze market - getting behoeftes market - getting kunnen market - getting vervullen. market - getting
3. Na market - getting de market - getting strategische market - getting koers market - getting worden market - getting strategische market - getting doelen market - getting gesteld. market - getting Deze market - getting doelen market - getting
moeten market - getting SMART market - getting zijn: market - getting specific, market - getting measurable, market - getting achievable, market - getting realistic market - getting en market - getting timed. market - getting
, Aan market - getting de market - getting hand market - getting van market - getting de market - getting doelen market - getting worden market - getting keuzes market - getting gemaakt market - getting in market - getting de market - getting vier market - getting p’s market - getting van market - getting de market - getting marketing market - getting
mix: market - getting plaats, market - getting prijs, market - getting product market - getting en market - getting promotie. market - getting
Waarde
“Marketing market - getting is market - getting the market - getting delivery market - getting of market - getting value market - getting to market - getting customers market - getting at market - getting a market - getting profit” market - getting
market - getting Waarde market - getting zijn market - getting voordelen, market - getting maar market - getting wanneer market - getting de market - getting kosten market - getting van market - getting de market - getting verandering market - getting te market - getting hoog market - getting zijn, market - getting
zorgt market - getting dit market - getting ervoor market - getting dat market - getting het market - getting product market - getting alsnog market - getting niet market - getting verkoopt. market - getting (kosten market - getting > market - getting voordelen)
market - getting Waarde market - getting = market - getting waargenomen market - getting voordelen market - getting - market - getting waargenomen market - getting kosten market - getting
market - getting Waarde market - getting gaat market - getting om market - getting de market - getting perceptie market - getting van market - getting voordelen market - getting en market - getting kosten market - getting
1 van de eerste stappen: kijk naar de “macro context” algemene
omgeving
market - getting Context market - getting hoort market - getting eigenlijk market - getting niet market - getting bij market - getting het market - getting analyse market - getting deel: market - getting het market - getting heeft market - getting juist market - getting invloed market - getting op market - getting de market - getting
andere market - getting delen market - getting van market - getting het market - getting analyse market - getting deel market - getting
market - getting Context market - getting = market - getting macro market - getting context market - getting = market - getting pestel market - getting model market - getting market - getting deze market - getting factoren market - getting hebben market - getting invloed market - getting op market - getting
marketing market - getting en market - getting zorgen market - getting voor market - getting veranderingen.
market - getting Pestel market - getting model: market - getting political, market - getting economic, market - getting social, market - getting technological, market - getting ecological market - getting and market - getting legal market - getting
market - getting Bedrijf market - getting zit market - getting niet market - getting in market - getting een market - getting vacuum, market - getting maar market - getting zit market - getting in market - getting een market - getting wereld market - getting die market - getting constant market - getting verandert, market - getting dus market - getting
de market - getting gedachten market - getting van market - getting consumenten market - getting veranderen market - getting ook. market - getting Dit market - getting zorgt market - getting voor market - getting bedreigingen, market - getting maar market - getting
ook market - getting voor market - getting kansen market - getting en market - getting voordelen. market - getting
PESTEL market - getting
market - getting Political: market - getting wetten market - getting en market - getting regels market - getting die market - getting invloed market - getting hebben market - getting op market - getting economie, market - getting ingevoerd market - getting door market - getting
politiek
market - getting Economic: market - getting economische market - getting groei market - getting market - getting globalisatie market - getting en market - getting wereldeconomie
market - getting Social: market - getting demografisch market - getting (babyboom), market - getting singles, market - getting cultureel market - getting
market - getting Technological: market - getting door market - getting veranderde market - getting techniek market - getting wordt market - getting marketing market - getting makkelijker market - getting
(automatisering, market - getting R&D)
market - getting Ecological: market - getting corporate market - getting social market - getting responsiblity market - getting (weer, market - getting klimaat, market - getting klimaatverandering)
market - getting Legal: wetten market - getting en market - getting regels market - getting die market - getting invloed market - getting hebben market - getting op market - getting hoe market - getting bedrijf market - getting werkt, market - getting kosten market - getting en market - getting
vraag
Let market - getting op: market - getting micro market - getting context market - getting = market - getting omgeving. market - getting
2 Consumentengedrag
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