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Principles of Marketing, Global Edition
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Voorbeeld van de inhoud
TEST BANK For Principles of Marketing, Global Edition,19th edition By Kotler & Armstrong
Which of the following is NOT a typical supply chain member?
A) resellers
B) customers
C) intermediaries
D) government agencies
E) raw materials supplier - ANSWER: government agencies
________ the manufacturer or service provider is the set of firms that supply the raw
materials, components, parts, information, finances, and expertise needed to create
a product or service. - ANSWER: Upstream from
Another term for the supply chain that suggests a sense and respond view of the
market is ________. - ANSWER: demand chain
When suppliers, distributors, and customers partner with each other to improve the
performance of the entire system, they are participating in a ________. - ANSWER:
value delivery network
Most producers today sell their goods to ________. - ANSWER: intermediaries
A company's channel decisions directly affect every ________. - ANSWER: marketing
decision
Distribution channel decisions often involve ________ with other firms, particularly
those that involve contracts or relationships with channel partners. - ANSWER: long-
term commitments
Joe Blanco, like other producers, has discovered that his intermediaries usually offer
his firm more than it can achieve on its own. Which of the following is most likely an
advantage that Joe creates by working with intermediaries? - ANSWER: scale of
operation
From the economic system's point of view, the role of marketing intermediaries is to
transform the assortment of products made by producers into the assortment of
products wanted by ________. - ANSWER: consumers
, Producers benefit from using intermediaries because they ________. - ANSWER:
offer greater efficiency in making goods available to target markets
Intermediaries play an important role in matching ________. - ANSWER: supply and
demand
Channel members add value by bridging the major gaps of ________ that separate
goods and services from those who would use them. - ANSWER: time, place, and
possession
Which of the following is NOT a key function that intermediaries play in completing
transactions?
A) promotion
B) information
C) matching
D) financing
E) negotiation - ANSWER: E) negotiation
Which of the following is NOT a key function that intermediaries play in helping to
fulfill a completed transaction?
A) physical distribution
B) promotion
C) financing
D) risk taking
E) storing goods - ANSWER: D) risk taking
In marketing terms, we say that the number of intermediary levels indicates the
________ of a channel. - ANSWER: length
To a producer of goods, a greater number of channel levels means ________ and
greater channel complexity. - ANSWER: less control
All of the institutions in a channel are connected by various flows. These include
physical flow, flow of ownership, payment flow, information flow, and ________
flow. - ANSWER: promotion
A distribution channel is more than a collection of firms connected by various flows;
it is a(n) ________ in which people and companies interact to accomplish individual,
company, and channel goals. - ANSWER: complex behavioral system
An advantage of a channel of distribution over selling direct to consumers is that
each channel member plays a ________ in the channel. - ANSWER: specialized role
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