ARE 136 CH 3 UPDATED Exam Questions and CORRECT Answers
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ARE 136 CH 3 UPDATED Exam Questions
and CORRECT Answers
1. When the Western world turned to capitalism as the foundation of an economic system, the
foundation was also laid for advertising.
a. True
b. False - Correct Answer- a. True
2. The rise of communism was one of the four major factors...
ARE 136 CH 3 UPDATED Exam Questions
and CORRECT Answers
1. When the Western world turned to capitalism as the foundation of an economic system, the
foundation was also laid for advertising.
a. True
b. False - Correct Answer- a. True
2. The rise of communism was one of the four major factors that gave rise to advertising. a.
True
b. False - Correct Answer- b. False
3. The Industrial Revolution was an economic force that yielded the need for advertising. a.
True
b. False - Correct Answer- a. True
4. In the preindustrialization era, the expansion of newspaper circulation was fostered by the
railroads and growing urban centers.
a. True
b. False - Correct Answer- b. False
5. In the late 1880s, a few companies began putting names and labels on previously
unmarked products, and branding began.
a. True
b. False - Correct Answer- a. True
6. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store
shelves. a. True
b. False - Correct Answer- b. False
7. With the invention of the telegraph in 1844, a communication revolution was set in motion.
a. True
b. False - Correct Answer- a. True
,8. Without the rise of mass media, there would be no national brands, and no advertising. a.
True
b. False - Correct Answer- a. True
9. Advertising changed commerce, but not society. a. True
b. False - Correct Answer- b. False
10. In the late 1800s, consumers were willing to pay more for brands than for unmarked
commodities, even if they were identical.
a. True
b. False - Correct Answer- a. True
11. In the mid-1800s, mass-circulation magazines began to make national advertising
possible, and national advertising began to make national brands possible.
a. True
b. False - Correct Answer- a. True
12. It is critical to realize that for the most part, mass media are supported by advertising.
a. True
b. False - Correct Answer- a. True
13. Media vehicles—television networks, radio stations, newspapers, magazines, and
websites—exist so they can sell
audiences and make money. a. True
b. False - Correct Answer- a. True
14. In the 17th century, printed advertisements were published in the newsbooks. a. True
b. False - Correct Answer- a. True
15. In the 1700s, a middle class, spawned by the rise of regular wages from factory jobs, was
beginning to emerge. a. True
, b. False - Correct Answer- b. False
16. Advertising was highly regulated during the industrial era which limited the scope for
advertisers to come up with creative ads.
a. True
b. False - Correct Answer- b. False
17. Advertising in the early 1800s was widely considered an embarrassment, and firms risked
their credit ratings due to their advertising, because banks considered its use a sign of
financial weakness.
a. True
b. False - Correct Answer- a. True
18. By 1900, an increase in the supply of mass-produced goods, and the increasing demand
for these goods by a growing urban population, led to the growth of advertising.
a. True
b. False - Correct Answer- a. True
19. The first regulatory initiative by the federal authorities was the Pure Food and Drug Act
that required manufacturers to list the active ingredients of their products on their labels.
a. True
b. False - Correct Answer- a. True
20. Manufacturers were required to list the active ingredients in their products after the
creation of the Pure Food and
Drug Act in the early 1900s. a. True
b. False - Correct Answer- a. True
21. The Pure Food and Drug Act had only a minimal effect on advertising because it did not
restrict advertisers' claims. a. True
b. False - Correct Answer- a. True
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