Tentamen (uitwerkingen)

WGU D077 Questions & 100% Correct Answers

1 keer bekeken 0 aankoop

Vak
WGU D077

Instelling
WGU D077

Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns :~~ experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past :~~ routin...

[Meer zien]

Voorbeeld 4 van de 88 pagina's

Bekijk voorbeeld

Geupload op 9 september 2024
Aantal pagina's 88
Geschreven in 2024/2025
Type Tentamen (uitwerkingen)
Bevat Vragen en antwoorden

wgu d077 questions 100 correct answers
primary marketing research technique that explores

Instelling WGU D077
Vak WGU D077

Volgen

MASTER01

Lid sinds 1 jaar 161 documenten verkocht

€12,45

Toegevoegd

In winkelwagen

Op verlanglijstje

100% tevredenheidsgarantie
Direct beschikbaar na betaling
Zowel online als in PDF
Je zit nergens aan vast

1 | P a g e | © copyright 2024/2025 | Grade A+

WGU D077 Questions & 100% Correct
Answers
Primary marketing research technique that explores the impact of one or more

factors, such as the comparison of two marketing campaigns

✓ :~~ experimental research

Automatic, low-involvement purchase decision process based on limited

information or information gathered in the past

✓ :~~ routine problem-solving

Identify the SWOT in this situation: New government policies will help the

company in the future

✓ :~~ external opportunity

Personal Selling is the personal aspect of the Promotion "P" in the marketing mix,

briefly discuss how you think Personal Selling is part of both Marketing and Sales.

Master01 | September, 2024/2025 | Latest update

, 2 | P a g e | © copyright 2024/2025 | Grade A+

✓ :~~ The salesperson extends the relationship that was established through

marketing efforts and makes a personal connection with you. If you have a

good experience, your relationship with the company gets even better, and

you are more likely to shop there again and tell your friends. In addition to

closing the sale (when the customer purchases the product or service), the

salesperson has a very important role in the marketing process. Because the

salesperson (in the store, online, or on the phone) is a primary touch point

and a personal interaction with the customer, the salesperson is the brand

in the eyes of the customer.

Define the 4 key trends in Personal Selling

✓ :~~ Technological advances and the internet are providing additional

means for customers and salespeople to interact. Adaptive selling is a trend

in personal selling that focuses on understanding the customer's social style

and adapting your approach to it.I ntegrated marketing communications

(IMC) supports sales by immersing customers in communications with the

brand using different touchpoints. Artificial intelligence is allowing sales to

reach a new level of customized messaging.

Which attribute represents qualitative research?

✓ :~~ Exploring ideas, perceptions, and behaviors in depth

Master01 | September, 2024/2025 | Latest update

, 3 | P a g e | © copyright 2024/2025 | Grade A+

Which growth strategy utilizes new markets with existing products using the

strategic opportunity matrix?

✓ :~~ Market development

What are the four social styles in the social style matrix?

✓ :~~ analytical, driver, amiable, and expressive.

A marketing experiment where two variants of a campaign are tested to see which

one is most effective

✓ :~~ A/B testing

Using social styles to customize a sales approach to the specific customer

✓ :~~ Adaptive selling

Positive, negative, or ambivalent evaluation of people, objects, event, activities,

ideas, or anything else in the environment

✓ :~~ attitudes

Characteristics that define a product and will influence the customer's purchase

decision

✓ :~~ attributes

Master01 | September, 2024/2025 | Latest update

, 4 | P a g e | © copyright 2024/2025 | Grade A+

Style of handling conflict with little empathy or self-interest

✓ :~~ Avoidance

Planning tool which uses a quadrant to map the strategic position of a business

brand based on the brand's market share and the market's growth potential

✓ :~~ BCG Matrix

Voluntary and intentional refusal to buy products from a certain person, company,

or country for ethical or political reasons

✓ :~~ boycott

One of the drivers of customer equity, based on how the customer assesses the

value of the brand

✓ :~~ brand equity

The unique identity and associations of a company, often captured in a design,

sign, symbol, or words that identify a product and differentiate it from

competitors

✓ :~~ brand

Expansions and contractions in the level of economic activities (business

fluctuations) around a long-term growth trend

Master01 | September, 2024/2025 | Latest update

Voordelen van het kopen van samenvattingen bij Stuvia op een rij:

Verzekerd van kwaliteit door reviews

Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!

Snel en makkelijk kopen

Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.

Focus op de essentie

Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper MASTER01. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €12,45. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 73243 samenvattingen verkocht

Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen

Start met verkopen

Laatst bekeken door jou

Tentamen (uitwerkingen) ·

(0)

Tentamen (uitwerkingen)

WGU D077 Questions & 100% Correct Answers

Document informatie

Onderwerpen

Geschreven voor

Verkoper

Ontvangen beoordelingen

Voorbeeld van de inhoud