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PUR 4000|189 Exam 2 Questions Correctly Answered|2024

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How has the definition of news changed through the years? - ️️In the beforetime News: an out of the ordinary event that people NEEDED TO KNOW now coverage of pseudo-events about extraordinarily inauthentic people doing inauthentic things What is the nature of news as a profit seeking enti...

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PUR 4000|189 Exam 2 Questions
Correctly Answered
How has the definition of news changed through the years? - ✔ ✔ In the beforetime

News: an out of the ordinary event that people NEEDED TO KNOW



now

coverage of pseudo-events about extraordinarily inauthentic people doing inauthentic things

What is the nature of news as a profit seeking entity? - ✔ ✔ -news is a business not a public service

-they have to make money

-job is to find and report news that we will buy in a manner that we will buy it

-A single newspaper subscriber nets the paper $1000 in advertising revenue

-an online reader nets the company $5.50

How does the nature of news as a profit seeking entity influences journalists? - ✔ ✔ The newsroom
pressure cooker

need for profitability=need to sell ads=need to deliver large audiences=flashier, ore exciting stories



highly competitive



pressure on reporters is constant



objectivity , for many, no longer rules



plagiarizing and fabricating stories

speculation

,How has the public's perception and consumption of news changed? - ✔ ✔ News on the internet is
stealing consumers

alternative news sources

general lack of interest in news

tough economic times



news consumers dont know the difference between real journalism as it used to be practiced and today.
They have no historical frame of reference by which to know the difference

What does the demographics of the media look like? - ✔ ✔ Journalists are predominantly white,
Protestant, and in their 30s

Median age 36

Average income is roughly $30,000

12% of journalists are minorities; 25% of the population

What are the psychographics of the journalists vs public - ✔ ✔ Journalists 40% liberal/Public 20%
liberal

33% middle of the road/35%

25% conservative/35%

2% declined to answer/

What are the media attitudes? - ✔ ✔ judgemental

anti-business

anti-establishment

pro-environments

pro-activist



It is not the news medias business to be ANY of these things in the news pages! Only on the editorial
page!

What is bias? - ✔ ✔ mixing agendas with news

, tough to identify and often influences us without out knowledge

How does bias influence media coverage? - ✔ ✔ context

(fox runs a story runs a story one way and cnn runs the story another way)



selective reporting

(only reporting stories the support your view point)



placement

(they out the stories that they want on the first page because they would get more people to buy the
paper, not necessarily because its something that is imperative that the public knows)



Editorializing

(not being objective)

How have journalistic standards and guidelines changed? - ✔ ✔ -you dont have to name who your
sources are anymore

-the ethical standard of objectivity in journalism code was modified from "the truth" to "truth"



-manipulated perspective

-technology has been revolutionized

-journalists transformed into national celebrities and political players

-huge corporations aquire news companies and networks and create global conglomerates more
interested in bottom line than in public service

-news is a 24 challenge

-endless demand for talk

What is controlled media? - ✔ ✔ -you have control over the content

-you have control over what is said how its said and when it said

-advertisements

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