MIS 301 Exam 2 Questions Graded A+ With Complete Solutions!!!
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Advergames - ANS online mini games created for longer term, immersive brands engagement
Click-through rate (CTR) - ANS the number of users who clicked an ad divided by the number of time the ad was delivered (impression)
-measures the percentage of people who clicked on an ad to...
MIS 301 Exam 2 Questions Graded A+
With Complete Solutions!!!
Advergames - ANS online mini games created for longer term, immersive brands
engagement
Click-through rate (CTR) - ANS the number of users who clicked an ad divided by the
number of time the ad was delivered (impression)
-measures the percentage of people who clicked on an ad to arrive at a destination-site
Content adjacency problems - ANS a situation where ads appear alongside text the
advertiser would like to avoid
Contextual advertising - ANS advertising based on a Web site's content- has limitations
Matchmaking - ANS pairing internet surfers w/ advertiser & taking a cut along the way
-Google's ONE trick
Market capitalization (market cap) - ANS The value of a firm calculated by multiplying its
share price by the number of shares
-firm value= (share price) X (# of shares)
Wi-Fi - ANS wireless local-area networking devices
-typically connect to an antenna-equipped base station or hotspot, which is then connected to
the Internet
-use standards known as IEEE 802.11
-various version of this standard (e.g., b, g, n) may operate in different frequency bands and
have access ranges
Organic or natural search - ANS Search engine results returned and ranked according to
relevance
PageRank - ANS Algorithm developed by Google co-founder Larry Page to rank Web sites
Search engine optimization (SEO) - ANS process of improving a page's organic search
results
Link fraud - ANS -spamdexing/link farming
, -process of creating a series of bogus Web sites, all linking back to the pages one is trying to
increase pg. results in organic search
Spiders, Web crawlers, software robots - ANS Software that traverses available Web links
in an attempt to perform a given task
-used by search engines to discover documents for indexing and retrieval
cache - ANS temporary storage space used to speed computing tasks
Domain name service (DNS) listings - ANS list of all public, named servers on network
-every online firm provides it
Server farm - ANS massive network of computer servers running software to coordinate
their collective use
-provide the infrastructure backbone to SaaS and hardware cloud efforts, & many large-scale
Internet services
Fault-tolerant - ANS Capable of continuing operation even if a component fails
Impression - ANS Each time an ad is served to a user for viewing
Search engine marketing (SEM) - ANS The practice of designing, running and optimizing
search engine ad campaigns
Keyword advertising - ANS Advertisements that are targeted based on a user's query
Pay-per-click (PPC) - ANS advertisers don't pay unless someone clicks on their ad
Cost-per-click (CPC) - ANS maximum amount of money an advertiser is willing to pay for
each click on their ad
Landing page - ANS Web page displayed when a user clicks on an advertisement
Geotargeting - ANS Identifying a user's physical location (sometimes called geolocation)
for the purpose of delivering tailored ads or other content
IP address - ANS A value used to identify a device that is connected to the Internet
-usually expressed as four numbers (from 0 to 255), separated by periods
Proxy servers - ANS third-party computer that passes traffic to and from a specific address
without revealing the address of the connected user
Global positioning system (GPS) - ANS network of satellites and supporting technologies
used to identify a device's physical location
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