You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation ...
PRSA APR EXAM LATEST 2024-2025
You are responsible for an internal employee newsletter. A freelance photographer
provides several photos you intend to use in the next issue. Your supervisor quickly
reviews and approves the newsletter before leaving for an extended vacation. You are
nearing your deadline and in final preparation of the files, you notice fine print copyright
information by the photographer in the corner of the images. Which one of the following
is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and proceed
with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for publication.
C) Coordinate with your legal counsel to review the contract terms before taking further
action.
D) Include the copyright information from the photographer in the photo caption and
proceed with publication of the newsletter. -Correct Answer ✔C) Coordinate with your
legal counsel to review the contract terms before proceeding with publication. (EPR
10th, pgs 157-158 and PR: S&T 10th, pgs 302-303)
You are the public relations manager at a automotive manufacturer, reporting to the
company president. Your company is about to announce an expansion, which will be a
major economic boost for the community, at a press conference. Your boss would like
to share some additional details about the acquisition "off the record" with several
community partners following the press conference at a VIP event, which some media
may attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what we share is
off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t get out -
Correct Answer ✔4. You should never share things off the record unless you really want
it t get out
(EPR p.231)
Which of the following two statements are correct in order for you to use these photos in
ads?
A. The company hired and paid the photographer for the professional event photos and
owns them for future use.
B. These photos can only be used if the photographer has provided written permission
to reproduce the event photos beyond the original purpose of an internal newsletter.
PRSA APR EXAM LATEST 2024-2025
,PRSA APR EXAM LATEST 2024-2025
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family members
would need to have signed releases to be used in the ads -Correct Answer ✔B. These
photos can only be used if the photographer has provided written permission to
reproduce the event photos beyond the original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo
Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and emailed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter a
national ad appeared with the copyright symbol listed, but with digital modifications
made to each ad changing the color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright
Infringement. -Correct Answer ✔E. Trademark, Digital Millennium Copyright Act
(DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
You assign your intern the job of finding a royalty free image to illustrate a blog. She
brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel -Correct Answer ✔A. the image on Bing may be copyrighted, you
need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or without
attribution; Slavish copyright is when you copy word for word, and defamation-libel is
when you disseminate a public falsehood about a person or organization.
PRSA APR EXAM LATEST 2024-2025
,PRSA APR EXAM LATEST 2024-2025
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from the
New Yorker. He was caught for several violations - made up quotes including one
attributed to Bob Dylan. A Dylan scholar hounded him for the source and Jonah had to
confess he made it up. The publisher of Wired.com hired a journalism professor to
review his work for authenticity. The professor discovered Lehrer paraphrased without
attribution and some of his conclusions were found to be from the work of another
scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book -Correct Answer ✔Correct answer:
C.
a is unethical, b is plagiarism.
Your new employee forgot to get an intern to sign a release form for her photo for the
annual report. He also secretly recorded a phone conversation with a client that he was
afraid would turn confrontational. As you debate whether to keep this employee in your
agency, you have him write an essay on which of the following torts? Choose 2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropriation -Correct Answer ✔Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a person's image
or name without their permission is Appropriation.
a is embarrassing facts or pictures that come out in public and B is when a truthful
statement is out of context and puts a person or organization in a misleading context.
Your public relations department wants to share a magazine article from another
nonprofit organization with your members. For which of the following scenarios would
you need to obtain permission from the copyright owner to share the article? (Choose
3.)
A) If you email the article to the members of your organization
B) If you send the members of your organization a link to the article on the other
organization's website
C) If you distribute the article to the members of your organization at its annual meeting
D) If you reprint the article in your organization's newsletter -Correct Answer ✔A, C, D
[From Cutlip & Center's Effective Public Relations, 11th ed., p. 140]
PRSA APR EXAM LATEST 2024-2025
, PRSA APR EXAM LATEST 2024-2025
While looking for material for the next round of commercials, a campaign staffer hands
you a transcript containing unflattering information about the opponent and illicit affairs
he's had with several women other than his wife. The staffer said that this information
was overheard by a former staffer of the opponent while at a local bar. Which would be
the most ethical choice in this situation for handing the information you were given?
1. You can use the information because there is no reasonable expectation of privacy
at a bar.
2. You can not use the information since the former staffer did not give express
permission to use what he said.
3. The information is fair game since it was gathered during the bar's normal business
hours.
4. You can not use the information since you aren't sure if the source had a
confidentiality agreement while as an employee of the opponent. -Correct Answer
✔Answer: 4
Reasoning: Similar to "tortuous interference" liability claim by tobacco industry v. CBS
for using information based on a source who was party to a standard confidentiality
agreement as an employee of the tobacco industry.
Source: AP Stylebook 2012, Briefing on Media Law, p. 333.
As the public relations director for your company one of the functions of your office is to
take photos at official company events. For this particular event your company hires a
photographer outside of the company to take photos. One of the employees emails you
and asks for copies of a few of the photos. What is the best response to provide to the
employee?
A. I will provide you the photos after I provide them for legal review.
B. The organization owns an employee's work done on behalf of the organization.
C. The photographs can be found on the company's website and you can select the
photos you would like to use.
D. The photos that the company owns the copyrights that will be placed on the
company's website once they are approved by the legal office. -Correct Answer
✔Correct Answer D
Reference: APR Study Guide Edition 5, page. 106
You are the manager of a public relations department for a nonprofit organization. Your
department director has asked you to help with selecting a summer intern. She says
she would prefer that the intern will not be paid and receive college credit for the
internship instead. You are unsure about the terms of this agreement. Specifically, you
are concerned about whether it is ethical to offer the internship as an unpaid position.
What is your next step in deciding how you will advise the department director?
A) Identify the key values that you need to consider in making your decision.
B) Identify ethical principles to guide you in making your decision.
PRSA APR EXAM LATEST 2024-2025
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