D077 EXAM Study Guide Questions And Answers Rated A+.
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D077 EXAM Study Guide Questions And Answers Rated A+.
What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - correct answer. ...
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use - correct answer. Supply chain transparency
A small town has two coffee shops. The shop owners agree to raise their prices for
espresso drinks from $3 to $6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - correct answer. Price fixing - competitors communicate to each
other what they will charge.
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her
that the $100 crib is no longer available but a $250 crib can be purchased. The woman
can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - correct answer. Bait and switch- sales person doesn't intent to
sell you what was advertised.
An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink.
Which action should the company take to align its marketing with ethical practices?
Engaging with the market
, Promoting product benefits
Using transparent marketing
Delivering the promised value - correct answer. Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but
continues to send text messages for 30 days following the opt-out period. Users are not
notified of this fact when they opt-out of the text messages.
Which ethical marketing practice is the company violating?
A highway toll company has decided to charge no fees for car-pooling vehicles.
Which element of the marketing mix is represented by this ethical decision?
Place
Price
Product
Promotion - correct answer. Price
A retailer offers all customers complementary, eco-friendly gift wrapping to add value to
their holiday purchases.
Which element of the marketing mix does this ethical decision-making address?
Place
Price
Product
Promotion - correct answer. Product- adding something to the product purchase
A marketing manager is conducting a situational analysis during the market planning
process and needs to differentiate between controllable and uncontrollable elements.
The manager decides to first identify the controllable elements.
Which business element is the manager identifying?
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