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FAD 3220 EXAM 1 (Jenna Scott FSU) Questions and Answers Already Passed What is the concept of self-identity, and how does it relate to fashion choices? Self-identity is how individuals perceive themselves, and it significantly influences fashion choices as people often select clothing that r...

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FAD 3220 EXAM 1 (Jenna Scott FSU)
Questions and Answers Already Passed
What is the concept of self-identity, and how does it relate to fashion choices?


✔✔ Self-identity is how individuals perceive themselves, and it significantly influences fashion

choices as people often select clothing that reflects their personality, values, and social

affiliations.




How do group dynamics affect individual fashion preferences?


✔✔ Group dynamics can affect individual fashion preferences by fostering a sense of belonging,

leading individuals to adopt styles that are popular within their social circles to gain acceptance.




What role does emotional intelligence play in consumer decision-making in fashion?


✔✔ Emotional intelligence helps consumers understand their emotions and the emotions of

others, influencing their fashion choices based on how they want to feel and how they want to be

perceived.




How can the concept of "social proof" impact fashion trends?


✔✔ Social proof occurs when individuals look to others for guidance on what to wear, leading to

the spread of fashion trends as people follow the styles of influencers or peers.

1

,What is the relationship between fashion and body image?


✔✔ Fashion can significantly influence body image, as media representations and fashion

marketing often promote idealized body types, affecting how individuals perceive their own

bodies and self-worth.




How does the theory of planned behavior relate to consumer purchases in fashion?


✔✔ The theory of planned behavior suggests that attitudes, subjective norms, and perceived

behavioral control influence individuals' intentions to purchase fashion items, ultimately

affecting their buying behavior.




What psychological needs do luxury brands fulfill for consumers?


✔✔ Luxury brands fulfill psychological needs for status, self-esteem, and belonging, as

consumers may purchase high-end items to signal wealth or exclusivity.




How does nostalgia influence fashion trends and consumer choices?


✔✔ Nostalgia can drive fashion trends as individuals gravitate toward styles from their past,

associating them with positive memories and emotions, leading to the revival of retro fashion.




2

,What impact does advertising have on consumer perceptions of fashion?


✔✔ Advertising shapes consumer perceptions of fashion by creating aspirational images and

narratives that influence desires and beliefs about what is trendy or desirable.




How do personal values affect consumer choices in sustainable fashion?


✔✔ Personal values, such as environmental consciousness or ethical considerations, strongly

affect consumer choices in sustainable fashion, driving individuals to support brands that align

with their beliefs.




What is the significance of fashion as a form of non-verbal communication?


✔✔ Fashion serves as a form of non-verbal communication by allowing individuals to express

their identity, mood, and social status without using words, conveying messages through style

choices.




How can social media influence fashion trends and consumer behavior?


✔✔ Social media influences fashion trends and consumer behavior by providing a platform for

influencers to showcase styles, making trends more accessible and immediate for followers.




What are the psychological effects of peer comparison in fashion?


3

, ✔✔ Peer comparison can lead to feelings of inadequacy or inspiration, affecting how individuals

approach their fashion choices and their self-esteem based on comparisons with others.




How does cognitive dissonance manifest in fashion consumer behavior?


✔✔ Cognitive dissonance in fashion occurs when consumers experience conflict between their

values (e.g., sustainability) and their purchasing behavior, leading them to justify their choices or

change their buying habits.




What role does habit play in consumer behavior regarding fashion?


✔✔ Habit influences consumer behavior in fashion as individuals often revert to familiar styles

or brands, making habitual purchases based on past experiences rather than new trends.




How can understanding consumer psychology help fashion marketers?


✔✔ Understanding consumer psychology helps fashion marketers tailor their strategies to better

meet consumer needs, desires, and motivations, leading to more effective marketing campaigns.




lifespan development ✔✔the field of study that examines patterns of growth, change & stability

in behavior that occur thru entire lifespan




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