MKT 3330 Final Exam | Complete Solutions (Verified)
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MKT 3330 Final Exam | Complete Solutions (Verified) Which of the following statements about marketing is most accurate?______ A. Unless you take a marketing class, you will never truly know anything about marketing. B. Marketing is nothing more than common sense. C. Marketing requires an innate s...
Which of the following statements about marketing is most accurate?______
A. Unless you take a marketing class, you will never truly know anything about
marketing.
B. Marketing is nothing more than common sense.
C. Marketing requires an innate sense of creativity; you either have it or you don't.
D. You can call yourself a marketing expert only if you have sold something.
E. You have significant marketing expertise since you make marketing-related decisions
every day.
Elon Musk was involved in the inception of all of the following companies except which?
______
A. SpaceX
B. PayPal
C. Tesla
D. Facebook
E. SolarCity
In marketing, the idea of exchange refers to: ______
A. The trade of things of value between buyer and seller so that each is better off after
the trade.
B. The practice of swapping products and services for other products and services
rather than for money.
C. The negotiation phase between the manufacturer and the seller.
D. The bartering of products and services between nongovernmental organizations or
individuals.
E. The financial remuneration (monetary payment) for a product or service.
Referring to Figure 1-3, Marketing focuses on _____ and _____ consumer needs.
______
A. exchanging, offering
B. discovering, satisfying
C. needing, wanting
D. organizing, satisfying
E. suppliers; distributors
,The corporate level of an organization is the______
A. Functional level.
B. Level where top management directs overall strategy.
C. The most value-adding level.
D. The SBU level.
E. Tactical level.
One key role of marketing is ______
A. Supporting the board of directors.
B. Operating at the corporate level.
C. Looking outward by listening to customers.
D. Making strategic business decisions.
E. Managing executives.
Toyota had some difficulty recovering from a recall crisis several years ago when it was
forced to recall about 6 million vehicles due to a variety of problems, most notably one
with the accelerator pedal. To "polish" its brand, it implemented stricter ________ goals
to improve the safety and reliability of its vehicles.______
A. profit
B. sales revenue
C. customer satisfaction
D. quality
E. employee welfare
Recently, many organizations have added ________ to their mission statements.
______
A. a business definition
B. a social element to reflect an ideal that is morally right and worthwhile
C. an economic element to promote profit maximization
D. an expanded definition of stakeholders to include its competitors
E. their level of pricing and product quality
A citywide ban on tanning beds would be an example of which environmental force?
______
A. Social
B. Economic
C. Competitive
D. Regulatory
E. Technological
, Demographics refer to______
A. the depiction of a population according to its core values or cultural beliefs and their
rate of change.
B. an objective measurement of a person's likelihood to purchase a product or service.
C. the psychological profile of prospective consumers.
D. the density of a population in a geographic area.
E. the description of a population according to selected characteristics such as age,
gender, ethnicity, income, and occupation.
The set of moral principles that govern the actions and decisions of a group:______
A. Social norms
B. Culture
C. Ethics
D. Societal philosophy
E. Customs
Profit responsibility, societal responsibility, and stakeholder responsibility are three
concepts of______
A. cause marketing.
B. moral idealism.
C. social responsibility.
D. utilitarianism.
E. green marketing.
The initial stage in the consumer purchase decision process involves perceiving a
difference between a person's ideal and actual situations big enough to trigger a
decision. What is this stage called? ______
A. Postpurchase behavior
B. Alternative evaluation
C. Purchase decision
D. Problem recognition
E. information search
Emily wants to purchase a tablet device. She is unsure about what hardware and apps
she will need. As a result, she has begun asking for advice from her friends and
relatives. In addition, she has talked to several salespeople at Apple and Best Buy and
has looked at some websites, such as HP and Dell. Emily is engaging in ______
A. problem recognition
B. an internal search
C. an external search
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