Test Bank for Fashion Buying and Merchandising, 1st Edition by Boardman (All Chapters included)
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Complete Test Bank for Fashion Buying and Merchandising, 1st Edition by Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger ; ISBN13: 9781138616325.....(Full Chapters included Chapter 1 to 14)...1. The evolution of fashion buying and merchandising;
2. Fashion buying and merchandising roles an...
Fashion Buying and Merchandising
1st Edition by Rosy Boardman
Complete Chapters Test Bank
are included (Ch 1 to 14)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
1. The evolution of fashion buying and merchandising;
2. Fashion buying and merchandising roles and
responsibilities in the 21st century;
3. The influence of technology on fashion buying and
merchandising;
4. The buying cycle and critical path;
5. Range review;
6. Research and planning;
7. Range development;
8. Sourcing and negotiation;
9. Range finalisation;
10. Manufacturing; 11 Allocation and distribution;
12. Retail sales;
13. The impact of sustainability on fashion buying and
merchandising;
14. The future of fashion buying and merchandising
, Chapter 1
Evolution of Fashion Buying & Merchandising
Multiple Choice Questions
1. The 7 Rs of fashion buying and merchandising are
a. Right product, right price, right quantity, right time, right place, right
customer, right way
b. Right product, right price, right quantity, return on investment, right place,
right customer, right way
c. Right product, right price, right quantity, return on investment, right place,
right customer, research led practices
d. Right product, right price, right quantity, right time, right place, right
customs, right way
2. The role of the fashion buyer and merchandiser has remained the same over the
past three decades.
a. True
b. False
3. Fashion is….
a. Simply a trend-led item;
b. An invention of fashion retailers;
c. An important part of human society as it allows people to show their
belonging to certain groups and express tehri status through wearing certain
garments;
d. Unimportant and has never been a crucial part of society, as materialism is
not something that lets people express who they want to be or who they are.
4. Super-fast fashion is an acceleration of fast fashion and can be predominantly
observed in pureplay retailers.
a. True
b. False
5. What does the ‘e’ in e-commerce stand for?
a. electrical;
b. efficiency;
c. engagement;
d. electronic
6. M-commerce is commonly associated with:
a. Selling products through mobile devises, which means that websites and/or
apps need to be mobile friendly and scaled to fit the format.
, b. Selling products through social media, which means social media accounts
need to provide an online shop.
c. Selling products through the company’s website online, which means that
websites need to be accessible.
d. None of these.
7. A key challenge for buyers and merchandisers is the fact that they can no longer rely
on the traditional seasons, but rather now have to be dealing with micro-seasons
a. True;
b. False.
Essay Style Questions
1. Outline and discuss the difference between multichannel and omnichannel retailing.
Multichannel to omnichannel retailing
o growth of new technologies and sales channels forced the retailers to
adopt a multichannel strategy to stay competitive
Multichannel
o focuses on the sales per channel
Omnichannel
o looks at the total sales
o idea that consumers can interact with the brand from a number of
different touch points, starting anywhere and continuing throughout the
whole customer journey, and that these interactions and interchanges
are seamless
2. Outline benefits and drawbacks of international fashion retailing
Entering new international markets is no simple matter and requires a great deal
of strategic planning
Retailers must familiarise themselves with the laws and regulations of the
country they wish to enter, as well as conducting extensive consumer and
market research on preferences, competition, and retailing infrastructure
Selling products internationally can be financially lucrative if got right, but it can
be very costly if it is not done effectively, and very high risk
3. Briefly describe what has led to the evolution of the roles and responsibilities of the
fashion buyer and merchandiser and what they are
Evolution
o Technology
o Fast fashion
o Sustainable and ethical practices
Fashion buying and merchandising is about the 7 Rs: getting the right product at
the right price, at the right time, to the right place
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