Product Management is ...
... a process of conceiving, planning, developing, testing, launching, delivering, and withdrawing products in the market.
The Product Management Framework (PMF) is ...
The product life cycle (Product Development + Commercialization) stages plus their phases and gat...
lo
QUESTIONS WITH DETAILED
ANSWERS // 100% GUARANTEED
yc
PASS A+ GRADED
ud
st
,Product Management is ...
... a process of conceiving, planning, developing, testing, launching, delivering, and withdrawing
products in the market.
The Product Management Framework (PMF) is ...
The product life cycle (Product Development + Commercialization) stages plus their phases and
gates.
ck
Previous
Play
Next
Rewind 10 seconds
Move forward 10 seconds
Unmute
0:00
/
0:15
lo
yc
Full screen
Brainpower
Read More
PMF Benefits (5)
1. define common language
ud
2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments
4. empowers product team to execute based upon agreed upon objectives and schedules
5. facilitates continuous improvements to products and processes.
st
The. ProdBok (product body of knowledge) is ...
... strategies, methodologies, concepts, terms, and activities that make up the product mgmt.
and marketing domains as defined by AIPMM. Applies to any product or portfolio, across
industries, throughout each phase of the product lifecycle.
X-Axis phases of PLC (7)
*go/no-go gates between each phases
1. conceive
2. plan
3. develop
4. qualify (test)
5. launch
6. delivery
ck
7. retire
The term 'Phases' in the PLC is defined as ...
... prescribed, concurrent activities in PLC
cross-functional
gate precedes each phase
lo
successive phases require more resource commitment
yc
The term 'Gates' in the PLC is defined as ...
... decision points (go, no go, Hold, Recycle)
QC checkpoints
Investment control checkpoints
ud
*Facilitate screening - evaluating new product ideas to reduce them into a smaller set.
Y-Axis Key players on a product team (8)
1. Product Manager
2. Product Mktg. Manager
st
3. Project Manager
4. Business Analyst
5. Dev Manager
6. QA MAnager
7. Customer Support Mgr.
8. Sales Manager
In the context of the PLC, X/Y are defined as ...
X=time
Y=your focus
, XY cell = details of your focus at that time
Y-Axis Knowledge Areas (5)
1. Business
2. Market
3. Customer
4. Product
5. Organization
The Product Life Cycle (PLC) is defined as ...
ck
... a process that manages the stages that products go through from development to withdrawal
from the market. It helps you take the right action at the right time. Integrates people, data,
processes, and business system
New Product Development + Commercialization
Product Life Cycle Characteristics (3)
lo
1. Determines if each product has a different life cycle
2. Determines revenue earned
3. Contributes to strategic marketing plan
yc
Product Life Cycle Benefits (3)
1. helps forecast and manage cash flow
2. helps identify when a product needs support, redesign, reinvigorated, or withdrawn.
ud
3. helps in new product development and planning
The Product Portfolio is defined as ...
... a range of products a company has in development or available for marketplace at one time
st
A Business Portfolio is defined as ...
... a collection of businesses and products that make up a company.
Portfolio Analysis is ...
... a tool which helps mgmt. identify and evaluate the various businesses which make up the
company
A Strategic Business Unit (SBU) is ...
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Studyclock. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €13,65. Je zit daarna nergens aan vast.
