COM 275 - Exam 2 Practice Exam Questions And All Correct Answers.
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COM 275
Social Cognitive Theory - Answer 1.) Provides a framework that allows us to analyze the human cognitions or mental functions that produce certain behaviors
2.) Explains human thought and actions as a process of triadic reciprocal causation-thought and behavior are determined by three different ...
COM 275 - Exam 2 Practice Exam
Questions And All Correct Answers.
Social Cognitive Theory - Answer 1.) Provides a framework that allows us to analyze the human
cognitions or mental functions that produce certain behaviors
2.) Explains human thought and actions as a process of triadic reciprocal causation-thought and behavior
are determined by three different factors: behavior, personal characteristics, and environmental factors.
Four Self-Reflective Models - Answer 1.) Logical - Verify using logical deduction
2.) Enactive - Verify by assessing consistency between perception and own experience to make sure
thinking is correct
3.) Social - Verify based on comparison to others' beliefs
4.) Vicarious - Verify based on observing the experience of others and their outcomes
Pro-Social Behaviors - Answer Many potential effects: empathy, sharing, etc.
Show examples: Sesame Street & Blues Clues
Anti-Social Behaviors - Answer Effects can be cognitive, affective, or behavioral
Modeling - Answer The reenactment of observed behavior
4 Processess Involved:
Attention
Retention
Motor reproduction
Motivation
Priming - Answer - Research based on psychological principles of information processing
- Occurs when media activates related thoughts stored in our mind and makes them more accessible
, The Models of Priming - Answer 1.) Storage Bin Model - Recently primed concepts are strongest, Ex:
123 or ABC
2.) Storage Battery Model - Emphasizes frequently primed concepts, Ex: Apples or pumpkins
3.) Synapse View Model - Time determines when recently or frequently primed concepts emerge as
more important, for a short time a recent prime is more important
Conceptual Roots of Priming - Answer 1.) Cognitive Neoassociation - a social psychological perspective
that attempts to explain a portion of phenomenon of memory
2.) Mental Model - a dynamic mental representation of a situation, event, or object
(Not mentioned in lecture) General Affective Aggression Model - Three step priming process
-arousal increased when exposed to violence
-a primary or automatic appraisal is made
-secondary appraisal is made in which viewer thinks more carefully about reactions to the prime
Innovation - Answer An idea, practice, or object perceived as anew by an individual or other unit of
adoption
Diffusion of Innovations - Answer The process by which and innovation is communicated through
certain channels over time among the members of a social system
The Patter of the Spread of a Given Innovation - Answer - Spreads through society in a predictable
pattern
- S-shaped curve
o Starts slowly
o Then experiences rapid growth rate
o Then slows down and stabilizes
- Take-off = point at which critical mass is reached
- Change agent plays a major role
Steps of the Innovation Process - Answer ~ Learn
- Symbolic modeling is most common source of influence
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