College aantekeningen
Notes lecture videos Research Skills Pre-Msc (EBS026A05)
Notes of all lecture clips exam material (week 1 to week 5) for Research Skills Pre-Msc (EBS026A05). Track: Marketing (week 4: surveys and experiments)
[Meer zien]Voorbeeld 4 van de 35 pagina's
Voorbeeld 4 van de 35 pagina's
In winkelwagengesponsord bericht van onze partner
Verkoper
Volgen
Voorbeeld van de inhoud
Notes Research SkillsInhoud
Week 1................................................................................................................... 2
Video C: research process/writing a research paper............................................2
Video D: research question................................................................................. 4
Week 2................................................................................................................... 7
Clip A: searching and finding prior literature.......................................................7
Clip B: using literature......................................................................................... 9
2C: The literature review - what, why how........................................................10
2D: Theoretical framework and hypotheses......................................................12
Theoretical Framework................................................................................... 12
Formulating hypotheses................................................................................. 13
Week 3................................................................................................................. 14
Clip A: What makes a conceptual model good?.................................................14
Clip B: Mindmaps............................................................................................... 15
Clip C: Generating good conceptual models......................................................16
Clip D: The Toulmin Model................................................................................. 16
Clip E: Using Theory.......................................................................................... 17
Clip F: Literature review: do’s and don’ts..........................................................18
Week 4................................................................................................................. 20
Clip 4A: Choosing a research design/intro to qualitative research.....................20
Clip 4B: Introduction to quantitative research...................................................21
Clip 4C: Operationalization and other concerns................................................21
Clips surveys..................................................................................................... 22
S1A: Implementing a survey..........................................................................22
S1B: Validity................................................................................................... 22
S1C: Issues..................................................................................................... 23
E1A: Experimental designs part 1..................................................................24
E1B: Experimental designs part 2..................................................................25
E1C: Experimental designs part 3..................................................................28
Week 5................................................................................................................. 29
Clip 5A: Regression in four key ideas.................................................................29
Clip 5B: Dealing with uncertainty......................................................................32
Clip 5C: Moderation........................................................................................... 34
,Week 1
Video C: research process/writing a research paper
Main characteristics of reserach
- creative
- systematic
- novel
- (largely) uncertain
- replicable
Understanding of a topic/issue involves the collection, organization and analysis
of information.
Scientific (Acadamic) Research according to John Creswell
1. pose a question
2. collect data to answer the question
3. present an answer to the question
Forms
- Exploratory research helps to identify and define question or problem.
- Constructive research tests theories and proposes solutions to a
question or problem.
- Empirical research tests the feasibility of a solution using empirical
evidence.
o Qualitative research examines social phenomena from an
individual’s perspective, usually involving participant interviews and
observations.
, o Quantitative research examines facts and trends in measurable
ways, involving statistical analyses such as surveys or assessments.
Structure: overall organization
The hourglass model
The introduction session
1. Motivation and general description regarding the subject
2. Problem outline (why relevant, what don’t we know, what do we want to
know)
3. Formulate research question
The body section
1. Theoretical framework/literature review
2. Data and methodology
3. Results
Identifying a gap in the current literature can lead to a research question which
may be parallel to the hypothesis.
Essential to have logical arrangements and structural markers
Logical arrangements
- Thematic organization, according to main topic’s themes or subthemes.
- Chronological organization, when there is a clear passage of time.
- Method-based organization, for describing methods or procedures.
Ex.: What policy measures can increase a financial center’s attractiveness?
- History of the emergence of financial centers (chronological)
- Policies for making financial centers more attractive (method-based)
1. Step 1:
2. Step 2:
3. Step 3:
4. Etc.
- Theories on the development of financial centers (thematic)
1. Theory 1:
2. Theory 2:
3. Theory 3:
4. Etc.
Structural markers
, - Give a brief outline of the information to be presented so readers can
grasp
Video D: research question
Content: Research Question
• What it is
• How to formulate
• What is a good/strong research question
• Some examples
• Finalizing the research question
• Embedding the Research Question
• Research Question to Problem Statement
Good research questions are
- Relevant
1. Market and societal relevance (practical)
In case someone does something differently
Target different groups, different strategies
Ex.: Why do we want to know how culture affects consumer
spending?
Because it allows us to formulate more specific
recommendations based on cultural backgrounds of
managers
Because managers work in multi-cultural teams
2. Academic/theoretical relevance
Improve understanding of phenomena
Identify key literature linked to the research question
What are key concepts to the research question?
What are key papers/theories related to the research
question?
3. Ex.: Why do we want to know how culture affects consumer
spending?
Practical
Because it allows us to formulate more specific
recommendations based on cultural backgrounds of
managers
Because managers work in multi-cultural teams
Theoretical
Because we know little about X while theory suggest
that …
Because there are conflicting evidence from prior
research
- Determined/precise
- Meaningful: pose a problem
- Testable: should shape the problem into a testable hypothesis
- Feasible
- Exist in the context of the scientific literature
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper marthe4. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €6,95. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 56326 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen