I made some example questions so you can test yourself. Consumer and Economic Psychology is given in the 3rd year of the bachelor Psychology or in the Minor Psychology in Society. The questions are in English.
I made these questions myself, based on what is discussed in the lectures. These might NOT be in line
with the actual exam. Answers can be found on the last pages of this document.
Lecture 1
1. What describes the classic economic theory?
a. Consumers can be manipulated into buying things
b. Consumer behavior can be studied best by observing
c. Consumers think carefully about their choice before purchasing something
2. Which type of research would Pham like to see more?
a. Descriptive research
b. Inductive research
c. Deductive research
3. Researchers test the theories of people who work in the marketing industry. What is this
called?
Lecture 2
1. You own an old watch that your grandfather has given you. Which type of identity-related
function describes this the best?
a. Social categorization
b. Interpersonal relationships
c. Personal qualities
2. The fact that old people tend to cope better with moving to a nursing home when they can
keep some of their personal possessions is best described by
a. Self-continuity
b. Uncertainty avoidance
c. Endowment effect
Lecture 3
1. What can be used to lower the consumers’ need for many options on their washing
machine?
a. Green-feminine stereotype
b. Classical conditioning
c. Framing of the question
2. Asking people why they shouldn’t lure monkeys in the Apenheul is more efficient than telling
them not to lure the monkeys. Why?
Lecture 4
1. People are less likely to buy products that have been touched by products that elicit disgust,
like feminine hygiene products or diapers. What is this phenomenon called?
2. When you touch a product to fulfill an emotional or compulsive need, this is called
a. Autotelic need
b. Instrumental need
c. Haptic need
3. Which sense has the least affected recall accuracy after a long period of time?
a. Hearing
b. Taste
, c. Smell
Lecture 5
1. What is the industrial system called that is an alternative to the linear economic model of
making products, using them and disposing them?
Lecture 6
1. The use of German or French music in supermarkets can influence consumers’ preference for
German or French wines. Why is this not a subliminal message?
2. Which goals are activated in the Bottle Bank Arcade?
Lecture 7
1. When someone has to give up their old culture and complete embraces the new culture,
what is this called?
a. Assimilation
b. Marginalization
c. Separation
2. In which kind of culture are old people very respected and are children treated as
subordinate?
a. A culture with short-term orientation
b. A culture with high uncertainty avoidance
c. A culture with high power distance
3. Which statement is true?
a. Globalization leads to the converging of the dimensions, cultures will form the same
patterns
b. Cultures diverge as incomes increase, the differences between cultural values
increase
4. A high consumption of bottled mineral water can be explained by:
a. Individualism/collectivism
b. Indulgence/restraint
c. Uncertainty avoidance
Lecture 8
1. By which is moral behavior NOT affected?
a. Sensory marketing
b. Situational factors
c. Centrality of moral identity
Lecture 9&10
1. With which heuristic can the gambler’s fallacy be explained?
a. Availability heuristic
b. Simulation heuristic
c. Representativeness heuristic
2. People tend to overestimate the Muslim population in western countries. This bias can be
explained by which heuristic?
a. The anchoring effect
b. Availability heuristic
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