Summary Book Consumer Behavior - Kardes et al.
Consumer Behavior, 2nd Edition, Frank Kardes, Maria Cronley, Thomas Cline. TEST BANK
Test BANK for Consumer Behavior, 2nd Edition, Frank Kardes, Maria Cronley, Thomas Cline. (Complete Download) All Chapters 1- 19.
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Consumer Behavior 2nd Edition by Frank Kardes
Consumer Behavior 2nd Edition by Frank Kardes
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Voorbeeld van de inhoud
Consumer Behaviour
r
r Second Edition Test Bank
r r r
, CHAPTER: 01 UNDERSTANDING CONSUMER r r r
BEHAVIOR AND CONSUMER RESEARCH
r r r r
1. Studying how consumers decide to buy products is a good definition of consumer behavior.
r r r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic
r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r A-head: What is Consumer Behavior? r r r r r
KEYWORDS:
r Bloom's: Knowledge r
2. Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of
r r r r r r r r r r r r r
rpurchase, use, and disposal of good and services.
r r r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
3. Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy
r r r r r r r r r r r r r r r r
r the need and wants of others.
r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
,4. Hospitals, schools, and goverrnnent agencies are all considered organizational consumers.
r r r r r r r r r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
5. Consumer behavior researchers are primarily only interested in consumers' purchase behaviors.
r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY:
r Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r
6. Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and
r r r r r r r r r r r r r
rbehavior responses.
r
a. True
b. False
ANSWER: True
POINTS:
r 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS:
r United States - NONE - DISC: Individual Dynamics - Individual Dynamics
r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills
r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Knowledge r r
, 7. Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her quilts.
r r r r r r r r r r r r r r r r r r r r r r
rWhen she does this, Paula is engaging in a consumer use/consumption activity.
r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r r
8. Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of
r r r r r r r r r r r r r r r r r r
rconsumer disposal activities.
r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r
9. Torn and Kelly watching a movie they rented. They are engaged in a consumer purchase activity.
r r r r r r r r r r r r r r r
a. True
b. False
ANSWER: False
POINTS:
r 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
r r r r
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
r r r r r r r r
STATE STANDARDS: r United States - NONE - DISC: Individual Dynamics - Individual Dynamics r r r r r r r r r r
TOPICS:
r AACSB Reflective Thinking Skills r r r r
CB&C Model Customer r r
KEYWORDS: Bloom's: Comprehension r
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