ADV 390 EXAM 1 Lecture Notes Questions And Answers Rated A+.
Creativity - correct answer. creativity is taking existing things and combining them in new ways or for new purposes
What were the 3 phases in the history of the concept of creativity? - correct answer. Phase 1: Gift...
Creativity - correct answer. creativity is taking existing things and combining them in
new ways or for new purposes
What were the 3 phases in the history of the concept of creativity? - correct answer.
Phase 1: Gift from Gods or God
Phase 2: Renaissance to Humanism
Phase 3: Psychological and Contextual Influences
Phase 1: Gift from Gods or God - correct answer. The bi-cameral mind
• One chamber: receptacle for creative impulses
• Other chamber: express this inspiration through speech, writing, action
Phase 2: Renaissance to Humanism - correct answer. o After dark ages/plague, there
are societal and hierarchal shifts
o Self-responsibility: people influence and ideas are built
o Problem solving through own efforts - Copernicus, Newton gave logic to thinking
Phase 3: Psychological and Contextual Influences - correct answer. o Starting late
1800s
o Nature vs. Nurture debates
o Throw Freud and subconscious onto the mix
What are the 5 steps in creativity? Can you give an example from class that we talked
about? - correct answer. 1. Problem identification
2. Background research
3. Multiple solutions
4. Make it happen
5. Assess results
- ketchup bottle, water drums
, What 3 things do non-advertising and advertising solutions have in common? - correct
answer. uniqueness, familiarity, cliches
How did James Webb Young break advertising taboos? - correct answer. First
advertisement for deodorant for ladies
What are the 5 steps in the James Webb Young Creative Process? - correct answer.
1. Preparation
2. Digestion
3. Incubation
4. Illumination
5. Reality
James Webb Young Creative Process: Preparation - correct answer. Specific and
general information
- specific: enemy of preparation, how much is enough
- general: general knowledge, experiences
James Webb Young Creative Process: Digestion - correct answer. - think about
research and pull ideas from it
- this is when it all starts coming together
- you will hit first wall
James Webb Young Creative Process: Incubation - correct answer. - second wall hits
- subconscious is working on problem
- walk away
James Webb Young Creative Process: Illumination - correct answer. - ideas start
coming together; Eureka/AHA! moment
- find your zone
- not a reasoned solution
James Webb Young Creative Process: Reality - correct answer. - bring it all back:
does it solve the problem at hand? fit the conditions? will it be accepted?
IDEO: Deep Dive
- what are the 3 questions we focused on?
- answer the 3 questions - correct answer. Does it follow the James Webb Young
process? Yes:
1. Preparation: went to stores
2. Digestion: different solutions, different situations
3. Incubation: got stuck and seniors took over
4. Illumination: ideas on the wall, made the prototypes
5. Reality: refined the ideas and took carts back to the stores
Did it result in something creative? Yes.
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper techgrades. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €11,88. Je zit daarna nergens aan vast.
