Essay
BTEC Level 3 Unit 1 The Business Environment P2 & M1 (Pass & Merrit)
BTEC Level 3 Unit 1 The Business Environment P2 (Passed) and this one is also with the M1 which is also Passed.
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P2 & M1: Apple and UNICEFDescribe the different stakeholders who influence the purpose of two contrasting businesses?
Explain the points of view of different stakeholders seeking to influence the aims and objectives of
two contrasting organizations.
Stakeholders are groups or individual people with an interest in a business. The key stakeholders in a
business are: Customers, Suppliers, Employees, Owners, Local and national Communities and the
government. There can be two types of stakeholders:
Internal stakeholders: People within the business for example owners and employees.
External stakeholders: People outside the business for example governments and customers.
For this task I am going to describe the different key stakeholders and their influence on the business
I am going to do that for a profit company called Apple and a voluntary company called UNICEF.
Owners:
This could be a sole trader or a partnership. In a company it would be the shareholders. A charity
would be owned by trustees. Owners often have an important influence on the business and are
considered important stakeholders because they might have put a great part of their life into setting
up their business. Owners like to see the success and profit of their company increasing.
Apple is a public limited company which means that it is owned by shareholders. You can buy a share
anytime you want, if your age is 18+. The shareholders influence the company by buying shares for a
profit, the money from the shareholders allows Apple to grow, promote, and create new products.
Without the shareholders there would be no money to grow up a business-like Apple now is.
UNICEF is a voluntary ownership which means that each member is considered a trustee. Trustees
influence the charity as its success would be limited without them. Trustees often put money into the
charity and they want to see the charity gain profit. This allows UNICEF to expand and continue their
good work around the world. Trusteed often make important decisions that can improve the amount
of the money that is raised and can be spend on helping people in developing countries.
Employees
Employees are stakeholders within the company as the business provides them with a livelihood or,
if the organisation is a non-profit organisation, then this provides a sense of generosity for those who
work for free. They seek protection of employment, promotion, opportunities and good rates of
reward. Like a higher salary or bonus.
Employees influence the business Apple by being a main part of how the business is run successfully.
Without employees, Apple stores would not be able to operate and would fail to provide a service to
the public so the whole business would fail without their involvement.
The employees of UNICEF influence the charity very much and are the main reason why the charity is
so successful. They provide the help to mothers and childeren who are in developing countries.
Employees usually do work for free so this allows UNICEF to spend more money on the developing
countries because they are saving on the salaries of the employees.
Suppliers
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