question 1
Two of the most important principles in Digital Marketing are outbound and inbound marketing.
Drag and drop each characteristic to the appropriate marketing strategy. - ANS - correct
Inbound Marketing Outbound Marketing
1Pull strategy Closely aligned with digital marke...
question 1
Two of the most important principles in Digital Marketing are outbound and inbound marketing.
Drag and drop each characteristic to the appropriate marketing strategy. - ANS - correct
Inbound Marketing Outbound Marketing
1Pull strategy Closely aligned with digital marketing Attracts leads by providing helpful content
2Push strategy Uses volume and repetition to spread word of existence Associated with
traditional and digital marketing
question 2
Even when traditional and digital marketing work hand in hand, they are profoundly different in
their communication style and effect on consumers.
Drag and drop each characteristic to the type of marketing with which it is most closely aligned. -
ANS - correct
Traditional Marketing Digital Marketing
1One-to-many Passive Audience Outbound Mass 2One-to-one Individual Active Audience
Inbound
question 3
Research can help you make informed decisions about what digital channels you should use
and prioritize. When working within the limits of a budget, marketers need to choose the most
cost-effective channels to reach their set objectives.
Match each online business opportunity to the most appropriate digital channel. - ANS -
incorrect
PPC SEO Content Marketing Social Media
1Drives interested consumers to a website landing page 2Increases the visibility and
searchability of online assets 3Promotes product awareness through content distribution and
audience engagement 4Improves brand personality and appeal
Correct answers:
1Drives interested consumers to a website landing page
2Increases the visibility and searchability of online assets
3Improves brand personality and appeal
4Promotes product awareness through content distribution and audience engagement
,question 4
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing.'
What elements of a SMART objective are illustrated in this statement? Answer:
Choose TWO of the following: - ANS - incorrect
1
Strategic
Strategic
3
Time-bound
Time-bound
2
Measurable
Measurable
4
Specific
Specific
question 5
There are a variety of tools and approaches available to track industry trends.
Match each audience insight to the correct research tool and approach. - ANS - correct
Social media
Creates a picture of who your current audience are and what they like1
Behavior analytics
Gathers data around the actions users take on a website2
Market research
Provides secondary audience research developed by third-party companies3
Surveys
Collects primary data on how an audience is using a product or service4
question 6
You are conducting research on your product and on trends within your industry.
What type of industry trend research can provide you with detailed information on the keywords
that consumers are entering online? Answer:
Choose one of the following:
1
Social media monitoring
Social media monitoring
3
Market research
Market research
,2
Academic research
Academic research
4
Search analysis
Search analysis - ANS
question 7
A potential customer is aware they have a problem and have identified potential solutions for it.
They are now at the stage where they are evaluating their options.
What stage of the Buyer's Journey is your prospect at? Answer:
Choose one of the following:
1
Awareness
Awareness
3
Consideration
Consideration
2
Interest
Interest
4
Conversion
Conversion - ANS
question 8
A 360 marketing campaign is highly beneficial for marketers.
What are the main benefits of a 360 campaign? Answer:
Choose TWO of the following: - ANS - correct
1
Covers the entire buying cycle
Covers the entire buying cycle
3
Only covers traditional marketing
Only covers traditional marketing
2
Optimizes for scale and relevance
Optimizes for scale and relevance
4
Encourages the consumer to proactively visit your website
Encourages the consumer to proactively visit your website
question 9
Effective content is a cornerstone of a successful content marketing strategy.
, What are the qualities of effective content? Answer:
Choose TWO of the following: - ANS - correct
1
Generic
Generic
3
Presents a solution
Presents a solution
2
Valuable
Valuable
4
Formal in tone
Formal in tone
question 10
A content marketing strategy is an ever-evolving plan.
Why is it important to develop a content marketing strategy? Answer:
Choose TWO of the following: - ANS - correct
1
Highlights skill shortages among team members
Highlights skill shortages among team members
3
Sets out the project objectives and scope
Sets out the project objectives and scope
2
Analyzes previous campaign performance
Analyzes previous campaign performance
4
Determines the content needs of your target audience
Determines the content needs of your target audience
question 11
There are a number of key factors to consider when aligning content marketing goals to overall
business goals.
What factor should you focus on to ensure the wider organization is contributing to the success
of your content marketing strategy? Answer:
Choose one of the following:
1
Timing
Timing
3
Consistency
Consistency
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