100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Eerder door jou gezocht
Eerder door jou gezocht
logo
MFT: MBA Exam Practice Questions and Answers €9,80
In winkelwagen
Snel navigeren naar
Voorbeeld
  2.  
  3. ETS Major Field
  4.  
  5. ETS Major Field

Tentamen (uitwerkingen)

MFT: MBA Exam Practice Questions and Answers
 0 keer verkocht
  • Vak
  • ETS Major Field
  • Instelling
  • ETS Major Field

MFT: MBA Exam Practice Questions and Answers The focal point of all marketing activities is - ANSWER-customers The marketing mix is known by what other name? - ANSWER-the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the mar...

[Meer zien]

Voorbeeld 3 van de 16  pagina's

Document informatie

  • 28 oktober 2024
  • 16
  • 2024/2025
  • Tentamen (uitwerkingen)
  • Vragen en antwoorden

Onderwerpen

  • mft mba exam practice questions and answers

Geschreven voor

  • ETS Major Field
  • ETS Major Field

Verkoper

avatar-seller
Emillect

Ontvangen beoordelingen

Voorbeeld van de inhoud

©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




MFT: MBA Exam Practice Questions and

Answers


The focal point of all marketing activities is - ANSWER✔✔-customers


The marketing mix is known by what other name? - ANSWER✔✔-the four Ps


Goods, services, or ideas offered in the exchange with customers are dealt with under the _____

category of the marketing mix - ANSWER✔✔-product


Making the product available to the customer in the right quantities and locations when the customer

wants them is the definition for which of these marketing mix variable? - ANSWER✔✔-place


Many people equate advertising with marketing. While advertising is an important part of the marketing

process, it is actually a tool utilized under which category of the marketing mix? - ANSWER✔✔-

promotion


The study and assessment of forces outside the organization is function of ___ and ____ - ANSWER✔✔-

opportunities and threats


The forces that may be evaluated in the analysis of the environment may include - ANSWER✔✔-

political/legal, economic, sociocultural, and technological

Page 1/16

, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




Which of the following is the first step in undertaking a market research project? - ANSWER✔✔-problem

definition


A fancy word for "observation" is ___ - ANSWER✔✔-ethnography


In order for a market to exist, there must be - ANSWER✔✔-a need/desire for the product, the ability to

afford the product, and the willingness to purchase


The 3 basic segmentation strategies available to marketers are undifferentiated, concentrated and ___ -

ANSWER✔✔-differentiated


When Henry Ford introduced the Model T, he offered only one model in one color as a way to provide

"transportation for the masses." Alfred P Sloan, President of General Motors, offered the Chevrolet as an

affordable starter car, the Buick as a car for those who could afford more features and amenities, and the

Cadillac as the ultimate luxury car for those who wanted to show the world they had "arrived." Henry

Ford's market segmentation strategy used the ___ approach, while Alfred P Sloan's strategy used the ___

approach. - ANSWER✔✔-undifferentiated; differentiated


The 5 steps of the Consumer Decision - ANSWER✔✔-Making process, in order are - problem recognition,

information search, evaluation of alternatives, purchase, post-purchase evaluation


The 2 types of purchases are consumer and business. The primary distinguishing factor between the 2 is

- ANSWER✔✔-the purchaser's intended use of the product




Page 2/16

, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




The 4 categories of business markets are - ANSWER✔✔-producer, reseller, government, institutional


One key advantage of using secondary data instead of primary data is - ANSWER✔✔-secondary data is

usually less expensive


The variables that can be used to segment consumer markets are - ANSWER✔✔-demographic,

psychographic, geographic, and behavioristic


That part of the brand which can be spoken is the - ANSWER✔✔-brand name


The Golden Arches of McDonald's are recognized worldwide. This symbol is an example of a -

ANSWER✔✔-brand mark


The XYZ Automotive Corporation has just introduced a new car that runs on vegetable oil. Sales are

increasing but profits are negative. The company is investing a great deal in research and development

and to generate interest in the new car. These circumstances indicate the car is in the ___ stage of the

Product Life Cycle. - ANSWER✔✔-introduction


What is Historical Cost? - ANSWER✔✔-The initial value of an asset.


What is included in the historical cost? - ANSWER✔✔-1. The purchase price 2. All costs of getting it to

your business (transportation costs) 3. All the costs of getting it ready for your intended use. (preparation

costs)




Page 3/16

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Emillect. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €9,80. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 69052 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis
€9,80
  • (0)
In winkelwagen
Toegevoegd