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HFT3240 Exam 1 Practice Questions and Answers True or false: Embassy Suites, Waldorf Astoria, Residence Inn, and Hampton Inns are all Hilton Brands. - ANSWER-False, they do not own the Residence Inn it's owned by marriot True or false: With Hilton Honors you can earn airline miles. - ANSWER-Tr...

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©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




HFT3240 Exam 1 Practice Questions and

Answers


True or false: Embassy Suites, Waldorf Astoria, Residence Inn, and Hampton Inns are all Hilton Brands. -

ANSWER✔✔-False, they do not own the Residence Inn it's owned by marriot


True or false:


With Hilton Honors you can earn airline miles. - ANSWER✔✔-True


True or false: The Hilton Brand is connected to around 500,000 rooms. - ANSWER✔✔-True


True or false: The CRM initiative started by Hilton in 2002 states that: Customers Really Matter. -

ANSWER✔✔-True


True or false: The Mobley Hotel was founded by Paris Hilton in 1919. - ANSWER✔✔-False


My Starbucks Idea is an example of - ANSWER✔✔-customers co-creation of value


Why customer-to-customer communication should be also carefully managed?




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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




It has significant influence on customer purchasing decisions


To monitor traffic and learn about customers perceptions


To engage in some of the conversations where it can be beneficial for the company


To make an informed decision about the amount of resources allocated towards social media


All of the above - ANSWER✔✔-All of the above


Which questions would be the most effective in defining levels of customer satisfaction and loyalty with

service they received?


Would you come back in future?


Did you enjoy the experience?


Would you recommend a service to someone else?


Would you leave a review on the website?


Did you post anything about us in the social media? - ANSWER✔✔-Would you recommend a service to

someone else?


Which statement is true about internal (or partial ) customers?


Internal customers exist only in the service firms


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FIRST PUBLISH OCTOBER 2024




They are crucial marketer researchers in the company


They are the ones who always work from back-of house


Internal customers are vital for the company as they play a role of internal marketers


b and d only - ANSWER✔✔-b & d only


Which of the following methods is highly dependent on skills of moderator?


In-depth interviews


Focus-group interviews


Customer surveys


Mystery shopper


Complaint analysis - ANSWER✔✔-Focus-group interviews


Who is an 'internal customer'? - ANSWER✔✔-A staff member


Service marketing is the connection between - ANSWER✔✔-Production and consumption


Customer-centric organizations focus on - ANSWER✔✔-Needs of the target audience


How many categories of customers are there:



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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




There are no categories customers are the current clients of the firm


Two internal and external customers


Three Internal, external and ex-customers


Four Internal, external, ex-customer and potential customers


None of the above - ANSWER✔✔-None of the above


Internal marketing focuses on motivating employees - ANSWER✔✔-towards customer focused service

performance


The customer centricity approach has an impact on




All internal activities of the company


The way company interacts with the customers


All the company s operations


Company s focus and strategy


All of the above - ANSWER✔✔-All of the above


In service marketing, service employees are often referred to as - ANSWER✔✔-Part-time marketers

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