Unit 9 - Creative Product Promotion - P5
Full Essay PASS
Design a promotional campaign that meets the needs of a given campaign/creative brief. Apply What you have learned about target marketing and promotional mix
P5: Design a Promotional Campaign .
Learner: class: IBS
Assessor: E. A. Daymond
I certify that the evidence submitted for this assignment is my
own. I have clearly referenced any sources used in the work. I
understand that false declaration is a form of malpractice.
Learner signature: _________________________________Date: _______ Ephorus ____
1st submission: upload Sunday midnight, December 16th, 2018
What: describe your product/service
- A drink that will make you stop wanting to drink alcohol. It will affect your taste
buds and make the drink nasty only when consuming drinks that contain alcohol.
Who: Target audience, endorsements etc.
- Target audience is every adult that drinks alcohol.
Where: ads and point of sale
- Ads will be displayed on TV, Online and in Local supermarkets in the alcohol
section of the store.
When: timeline of ad campaign development
- It will take 6 months to create, design and develop the ad campaign.
How: techniques, associations etc. to enhance the success of your campaign
- We will plan our advertisement to be aired just before an ad promoting an
alcoholic drink will come on. This way people will acknowledge the fact that this
product can help to stop drinking alcohol.
Why: rational for above decisions
- The reason behind this product is because all around the world people are
addicted to alcohol and it has a negative influence on society. This drink will help
people stop drinking alcohol and it will help the overall health of people in
society.
Campaign Brief (What will be done) Creative Brief (How it will be done)
Background campaign Background philosophy (WHY it will work)
We want people to realize what the If we portray it right it will lead to people
consequences are when drinking alcohol, what believing how bad it is for you and that it can
it does to your body so that they stop drinking. be stopped by drinking this, these examples
motivate them to also stop.
Objectives: What will be achieved Objectives: How to ensure success
Our objective is to motivate people to stop We will ensure success by make a realistic ad
drinking alcohol by making them take this drink. that people can relate to. There are not much
The ad will show people the consequences of ads that offer a solution to the alcohol
drinking alcohol. problems and that’s why this ad will stand out,
S: To lower alcohol consumption by 10% in S Promote drink that stops people from
2019 desiring alcoholic beverages
M: Because a lot of people want to stop M Measurable because we keep in touch with
drinking alcohol. the people who drink, for example
A Because there are a lot of people that want interviewing them and informing them about
to help people stop drinking alcohol. the effect it could have on their health.
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