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MKTG 2500 FINAL EXAM STUDY GUIDE EXAM QUESTIONS AND ANSWERS WITH VERIFIED SOLUTIONS
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MKTG 2500 FINAL EXAM STUDY GUIDE EXAM QUESTIONS AND ANSWERS WITH VERIFIED SOLUTIONS Do most producers sell their goods directly to final users? Yes Which of the following would be considered an upstream partner in a company's supply chain? A firm that provides technical expertise in the produ...

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MKTG 2500 FINAL EXAM STUDY GUIDE EXAM QUESTIONS AND

ANSWERS WITH VERIFIED SOLUTIONS


Do most producers sell their goods directly to final users?

Yes

Which of the following would be considered an upstream partner in a company's

supply chain?

A firm that provides technical expertise in the production of a product

Introducing intermediaries into a distribution chain increases the number of

direct channel transactions between a manufacturer and its customers. T/F

False

Which of the following is true of a vertical marketing system?

It has one channel member owning all the other channel members or has contracts with

all other channel members

Which of the following is true of a conventional distribution channel?

It has each channel member acting as a separate business unit trying to maximize its

own profits.

Victoria's Closet, a manufacturer of bohemian-style clothing and accessories,

sells its products through its online web site, a catalog, and specialty boutiques

that target women. Which kind of channel arrangement does Victoria's Closet

employ to distribute its products?

Multichannel distribution system

,Managing upstream and downstream value-added flows of materials, final goods,

and related information among suppliers, the company, resellers, and final

consumers is known as ______________________

Supply Chain Management

A _________________ is made up of a company, its suppliers, distributors, and,

ultimately, customers who "partner" with each other to improve the performance

of the entire system.

Value delivery network

Kevin Pinker is a freelance computer programmer who writes computer

algorithms for companies such as SoftStar and BlueHill. SoftStar and BlueHill use

these algorithms to make specific programs based on online market research.

These programs are then sold to the online retailer, Abundon, which then sells

them to individual consumers and businesses. Which of the following is a

marketing intermediary in this chain?

Abundon

More than 80 percent of McDonald's restaurants worldwide are owned and

operated by franchises. This illustrates a ________________________ marketing

system.

Contractual Vertical

A channel arrangement in which two or more companies at one level join together

to follow a new marketing opportunity is referred to as a

__________________________

Horizontal marketing system

, Which of the following is true of an intensive distribution strategy?

It strives to make products available where and when consumers want them

The goal of any logistics system should be to maximize sales, not profits. T/F

False

Changes in technology and the explosive growth of direct and online marketing

are having a profound impact on the nature and design of marketing channels.

One major trend is toward __________ insofar as product or service producers

cut out intermediaries and go directly to final buyers or when radically new types

of channel intermediares displace traditional ones.

Disintermediation

High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and

Rolex for watches use ________ distribution, giving a limited number of dealers

the sole right to sell products in a specified geographic territory.

Exclusive

Grace and her fiance visit several furniture stores in and around their hometown

of Milwaukee. They use their smartphones to capture information about

manufacturers and pricing, and ultimately decide to purchase their favorite items

online. This is referred to as ___________

Showrooming

_________ includes all the activities involved in selling goods and services to

those buying them for resale or business use.

Wholesaling

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