IBM 3012 EXAM 1 STUDY QUESTIONS & ANSWERS 2024/2025
3 keer bekeken 0 keer verkocht
Vak
IBM 3012
Instelling
IBM 3012
IBM 3012 EXAM 1 STUDY QUESTIONS & ANSWERS 2024/2025
customer value - ANSWERSthe perceived benefits, both monetary and nonmonetary, that a customer receives from a product compared with the cost of obtaining it
how is value important to marketing? - ANSWERSin marketing, we must create value...
IBM 3012 EXAM 1 STUDY QUESTIONS &
ANSWERS 2024/2025
customer value - ANSWERSthe perceived benefits, both monetary and nonmonetary, that a customer
receives from a product compared with the cost of obtaining it
how is value important to marketing? - ANSWERSin marketing, we must create value, communicate
value, deliver value
needs - ANSWERSstates of felt deprivation, cosumers feel that deprivation when they lack something
useful or desirable like food, clothing, shelter, transportation or safety
wants - ANSWERSthe form that human needs take as they are shaped by personality, culture and buying
situation
marketing mix - ANSWERSrepresents everything that a firm can do to influence demand for its good,
service or idea
what are the four P's of marketing? - ANSWERSproduct, price, promotion, place
product - ANSWERSthe specific combination of goods, services, or ideas that a firm offers to consumers
product decisions - ANSWERSwhat is my product?
what features does it have?
how long has my product existed?
price - ANSWERSthe amount of something- money, time, or effort -- that a buyer exchanges with a seller
to obtain a product
, price decisions - ANSWERSat what price should i sell my product?
should i offer customers a discount?
should i price my product differently in another country?
promotion - ANSWERSall the activities that communicate the value of a product and persuade customers
to buy it
promotion decisions - ANSWERSwhere should i advertise?
should i use sales promotion tools like coupons?
do i need to hire salespeople?
how do i want the public to view my product?
place - ANSWERSas one of the "four Ps", includes the activities the firm undertakes to make its product
available to potential customers. also known as distribution
place decisions - ANSWERSwhat suppliers should i use?
how should i deliver my products to customers?
how much inventory should i hold?
corporate social responsibility - ANSWERSA company's commitment to meeting the needs of its
stakeholders
Production Orientation - ANSWERSa marketing strategy in which the firm focused on efficient processes
and production to create quality products and reduce unit costs
prior to 1920s
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Bensuda. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €8,75. Je zit daarna nergens aan vast.
