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WGU D381 E-Commerce and Marketing Analytics Questions and Answers Latest (Verified Answers).pdf
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WGU D381 E-Commerce and Marketing Analytics Questions and Answers Latest (Verified Answers).pdf
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WGU D381 E-Commerce and MarketingAnalytics Questions and Answers Latest
2024 - 2025 (Verified Answers)
✅✅
The number of impressions help a business assess whether its campaign is on
track based on the parameters set by it. - -When it comes to Google
marketing analytics, why is the number of impressions important?
✅✅
To help assess data pertaining to the design factors that correlate with the
campaign goals - -A group of individuals have set up an e-store and are
running a digital campaign to understand the effectiveness of the design of the
e-store.What is the use of Google Analytics in this case?
✅✅
Paid traffic helps to determine the current success of sales strategies for a
product that is being advertised. - -Maria at Whole Pine, Inc. is tasked by
her supervisor with evaluating the paid traffic data for the company's online store
to determine the success of the latest digital advertising campaign in achieving
the campaign goal of increasing the click-through rate from 3% to 7%. How is
paid traffic directly correlated with the campaign goal for the online store?
✅✅
The traffic that focuses on the number of customers that a business is getting
daily - -Daniel at Whole Pine Inc. is tasked by his supervisor with
segregating direct traffic data for the company's online store and analyzing the
effectiveness of its online campaign across various social media platforms.Which
type of traffic should Daniel focus on in this case?
✅✅
The data scientist should use the data analysis libraries available in Python for
data mining and data processing. - -A data scientist for a marketing
organization has used spreadsheets to perform basic data analysis of the
organization's current campaign. However, the data scientist now wants to
perform customized data analysis to create comprehensive campaign
performance reports.What is an efficient approach in this case?
✅✅
It allows visualization of campaign data using dashboards and customer reports.
- -A marketing team has created spreadsheets and charts to present user
data related to a campaign. However, the team also wants to present real-time
,data and insights about the campaign to its stakeholders as well as share
customized reports with its stakeholders. The team decides to use Google Data
studio for this. What is the importance of Google Data Studio in this case?
✅✅
It helps the team to understand how successfully users are completing each
stage in order to improve inefficient customer journeys. - -A company is
running a campaign to increase product sales, and the marketing team of the
company is tracking campaign data using Google Analytics. The team decides to
use funnel exploration to visualize the steps that users take to complete a task
such as making a purchase. How is the use of funnel exploration beneficial in this
case?
Insights about a group of users who share common attributes - ✅✅ -A
marketing specialist of a company is using the explorations feature in Google
Analytics to track the data of the company's latest advertising campaign.Which
information is the marketing specialist going to find if they use the cohort
technique in this case?
✅✅
Run a piece of code or a tag on each website that needs to be monitored to
make web analytics tools aware of them - -What should a business do to
ensure that web analytics tools are capable of monitoring and tracking website
performance during a campaign?
Set a specific performance goal for each campaign - ✅✅ -A company is working
on three digital advertising campaigns, with the marketing goal of increasing
brand awareness. Which approach should this company take to efficiently
monitor the progress of each campaign?
✅✅
It enables the team to merge data about conversions from Google Ads with data
about audience demographics in Google Analytics. - -The marketing team
of a company wants to increase the efficiency of the company's latest digital
marketing campaign. So the team decides to link the Google Ads account to
Google Analytics. What is the benefit of linking the two Google platforms in this
case?
✅✅
It makes it easier to quantify the results and communicate them to stakeholders. -
-An e-commerce website plans to run A/B tests to determine whether it
, should change the color of the "Checkout" button from orange to green. The
company then creates a hypothesis to explain the "how" and "why" of the
experiment.Why is it important to have a strong hypothesis in this case?
Adjust the hypothesis and test another variant - ✅✅ -A pet adoption center ran
an A/B test to determine whether replacing dog videos on its website with cat
videos will lead to more adoption inquiries. The center developed the following
hypothesis: "As the research shows that most popular animal videos are cat
videos, it is expected that using a cat video on the web page will increase
adoption inquiries by 5%." However, the A/B test for the asset failed to give the
expected outcome.What should the center do in this case?
$1,800 - ✅✅ -Li moves to a new city and stays for a year. While living there, Li
buys groceries twice a month from a local grocery store. Li's average order value
is $75.What is Li's lifetime value (LTV) for this local grocery store?
A micro conversion - ✅✅ -The goal of an e-commerce company's marketing
campaign is to encourage visitors to its website to sign up for a newsletter. At the
end of the campaign, data shows that newsletter sign-ups increased by 22
percent because of the campaign.Which type of conversion does this scenario
exemplify?
Cost-per-click bidding -✅✅ -An e-commerce company wants to increase the
traffic to its website using Google Ads.Which bidding strategy should the
company use in this case?
✅✅
It uses machine learning to analyze real-time data to display the right message to
the right user at the right time. - -An e-commerce company wants to
increase its conversion rate and decrease its cart abandonment rate. As a result,
the company decides to run a campaign using Smart Bidding that would make
automated decisions to increase the efficiency of the campaign.How is Smart
Bidding going to be useful in this case?
✅✅
A multivariate test - -An e-commerce company wants to simultaneously test
two hero images on the landing page of its website—original "X" and variant
"Y"—and two headlines—original "H0" and variant "H1." Which test should the
company use in this case?
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