ISM 4402 Final Exam UPDATED ACTUAL Questions and CORRECT Answers
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ISM 4402 Final Exam UPDATED ACTUAL
Questions and CORRECT Answers
What are the two main types of Web analytics? - CORRECT ANSWER- off-site and onsite Web analytics
IBM's Watson utilizes a massively parallel, text mining-focused, probabilistic evidence-based
computational architecture called _...
ISM 4402 Final Exam UPDATED ACTUAL
Questions and CORRECT Answers
What are the two main types of Web analytics? - CORRECT ANSWER- ✔✔off-site and on-
site Web analytics
IBM's Watson utilizes a massively parallel, text mining-focused, probabilistic evidence-based
computational architecture called ________. - CORRECT ANSWER- ✔✔DeepQA
Current use of sentiment analysis in voice of the customer applications allows companies to
change their products or services in real time in response to customer sentiment. - CORRECT
ANSWER- ✔✔True
Search engine optimization (SEO) is a means by which - CORRECT ANSWER- ✔✔Web site
developers can increase Web site search rankings.
Search engines are only used in the context of the World Wide Web (WWW). - CORRECT
ANSWER- ✔✔False
________ statistics help you understand whether your specific marketing objective for a Web
page is being achieved. - CORRECT ANSWER- ✔✔Conversion
Why are the users' page views and time spent on your Web site important metrics? -
CORRECT ANSWER- ✔✔Because you want to know what your visitors go to the most and
for how long. If they don't spend that long on your site then you probably have a bad site.
Natural language processing (NLP) is associated with which of the following areas? -
CORRECT ANSWER- ✔✔All of these
Breaking up a Web page into its components to identify worthy words/terms and indexing
them using a set of rules is called - CORRECT ANSWER- ✔✔Parsing the documents
What do voice of the market (VOM) applications of sentiment analysis do? - CORRECT
ANSWER- ✔✔They examine customer sentiment at the aggregate level.
, In the Lotte.com retail case, the company deployed SAS for Customer Experience Analytics
to better understand the quality of customer traffic on their Web site, classify order rates, and
see which ________ had the most visitors. - CORRECT ANSWER- ✔✔Channels
Sentiment analysis projects require a lexicon for use. If a project in English is undertaken,
you must generally make sure to - CORRECT ANSWER- ✔✔use an English lexicon
appropriate to the project at your discretion.
Regional accents present challenges for natural language processing. - CORRECT
ANSWER- ✔✔True
In the evolution of social media user engagement, the largest recent change is the growth of
creators. - CORRECT ANSWER- ✔✔False
Describe the query-specific clustering method as it relates to clustering. - CORRECT
ANSWER- ✔✔Query-specific are nested clusters
In what ways does the Web pose great challenges for effective and efficient knowledge
discovery through data mining? - CORRECT ANSWER- ✔✔The web is too complex and too
dynamic for efficient knowledge discovery.
When a word has more than one meaning, selecting the meaning that makes the most sense
can only be accomplished by taking into account the context within which the word is used.
This concept is known as ________. - CORRECT ANSWER- ✔✔Word sense
disambiguation
________ Web analytics refers to measurement and analysis of data relating to your company
that takes place outside your Web site. - CORRECT ANSWER- ✔✔off-site
Web site usability may be rated poor if - CORRECT ANSWER- ✔✔Web site visitors
download few of your offered PDFs and videos.
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