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MOOC4 - MSM201c-thtrung Exam Questions, All Solved100% Correct | Verified Answers
True or False? When you change your currency or time zone, you will NOT create a new ad
account—instead, your current account will be altered. - ✔✔False
Which of the following is not something you define when thinking about ad sets?
objective
schedule
budget
target audience - ✔✔objective
What is the third step in the campaign-creation process in Ads Manager?
Select where ads will be seen through placements
Create a Lookalike Audience based on website visitors
Creating your ads—choosing the ad format and then adding videos or photos, writing copy, and
defining your destination.
Align the business goal to an advertising objective - ✔✔Creating your ads—choosing the ad
format and then adding videos or photos, writing copy, and defining your destination.
True or False? Ads Manager's Creative Hub lets you prepare mockup ad campaigns without
actually running them - ✔✔TRUE
If you want people to seek information about and engage with your Facebook Page or post,
from which category of objectives should you pick?
Conversions
Consideration
Awareness - ✔✔Consideration
,Which campaign objective should you pick if you want to get people to buy your product or
service?
Traffic
Leads
Sales
Engagement - ✔✔Sales
Which marketing goal group focuses on encouraging customers to purchase or use your
product or service?
Traffic
Conversion
Consideration
Awareness - ✔✔Conversion
Which specific ad campaign objective promotes traffic to your brick and mortar store?
Reach
Store Traffic
Conversion
Brand Awareness - ✔✔Store Traffic
If you choose the Traffic objective on Ads Manager, Facebook will show your ad to people who
are:
Likely to visit your physical store
Likely to click through to your website
Likely to buy your product
Likely to sign up for your newsletter - ✔✔Likely to click through to your website
,A car dealership wants to receive data information on Facebook from potential customers to
increase test drives. Which ad objective is appropriate for this business?
Traffic
Lead Generation
Engagement
Brand Awareness - ✔✔Lead Generation
An animal shelter wants to raise awareness that there's going to be an influx of pets from
breeding season up for adoption. They specifically want to target people who have
demonstrated online interest in animals and animal adoptions.
Which ad objective is appropriate for this business?
Engagement
Traffic
Brand Awareness
Lead Generation - ✔✔Brand Awareness
Let's say you're trying to achieve a marketing goal for app downloads. You want 20,000 people
to download the app, which costs $1. You make $0.50 in profits per download. What's the
maximum amount you can spend on advertising without losing money?
$5,000
$10,000
$15,000
$20,000 - ✔✔$10,000
True or False? If you set a daily campaign budget of $50, Meta will spend no more than $50
each day on your ad sets. - ✔✔FALSE
Which of the following describes the Cost per result goal bid strategy?
, Meta tries to stay under the cost control, or average cost per action, you set while still getting
you the lowest-cost actions.
You limit what Meta can bid in every single auction.
Meta gets you the maximum delivery and conversions you can get from your budget, while also
spending your entire budget by the end of the campaign. - ✔✔Meta tries to stay under the
cost control, or average cost per action, you set while still getting you the lowest-cost actions.
Which Meta ad campaign objective group (and customer journey stage) includes objectives to
create initial awareness of your brand?
Awareness
Consideration
Conversion
Traffic - ✔✔Awareness
A nonprofit is creating a newsletter and wants to optimize towards collecting email addresses
to send it to. Which objective should the nonprofit apply?
Traffic
Leads
Awareness
Engagement - ✔✔Leads
Which type of budget in Ads Manager lets you control how much money you spend on each ad
set?
Lifetime budget
Advantage campaign budget
Campaign budget
Ad Set budget - ✔✔Ad Set budget
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