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MCOM Exam 2 Questions and Correct Answers Already Passed

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MCOM Exam 2 Questions and Correct Answers Already Passed Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity? A. Hidden-fear appeal B. Irritation advertising C. Snob-appeal approach D. Plain-folks pitch E. Bandwagon effect - Answer- A. Hidden-fear a...

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  • 24 november 2024
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  • 2024/2025
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  • mcom exam 2
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MCOM Exam 2 Questions
and Correct Answers
Already Passed
Which persuasive technique in advertising involves exploiting a consumer's sense of
insecurity?
A. Hidden-fear appeal
B. Irritation advertising
C. Snob-appeal approach
D. Plain-folks pitch
E. Bandwagon effect - Answer- A. Hidden-fear appeal

In advertising, the association principle is ______.
A. a theory that argues that people associate a product with the feeling they had the first
time they used it
B. the antipersuasion model of linear causality
C. the principle that higher-up associates in the advertising agency make fewer daily
decisions
D. a method of persuasion that links the product with a setting, a person, a cultural
concept, or a positive feeling
E. the idea that advertisers need to downplay or hide their corporate identity behind a
product - Answer- D. a method of persuasion that links the product with a setting, a
person, a cultural concept, or a positive feeling

Which of the following is one of the WPP Group's top competitors?
A. Omnicom
B. Ogilvy & Mather
C. J. Walter Thompson
D. Peterson Milla Hooks
E. None of the above options is correct. - Answer- A. Omnicom

Which statement about blogger product reviews is true?
A.You can always trust them to be unbiased.
B.They are unvarnished truth about products by average people.
C.Some popular bloggers have been paid to give positive reviews.
D.Bloggers are not required to disclose when a product has been sent to them for free
by a company seeking their endorsement.

, E.None of the above options is correct. - Answer- C.Some popular bloggers have been
paid to give positive reviews.

Which of the following is the form of advertising in which sponsors pay to have their
products seen in TV programs and movies?
A. Product placement
B. Billboarding
C. Integrated advertising
D. Pseudo-consumerism
E. Program exposure - Answer- A. Product placement

When mass media researchers say they are studying political economy, they are most
likely looking at which of the following?
A. The ways political candidates make decisions about reaching an audience
B. The ways economists become political candidates
C. The way ownership of a television network influences the kinds of information in the
network news
D. The way ordinary people engage in political activism or conversations about politics
E. None of the above options is correct. - Answer- D. The way ordinary people engage
in political activism or conversations about politics ???

The hypodermic-needle research model might be considered the opposite of which
research model?
A. The minimal-effects model
B. The survey model
C. The uses and gratifications model
D. The agenda-setting model
E. The textual analysis model - Answer- A. The minimal-effects model

Which line of research has generally demonstrated that the mass media don't tell
people what to think as much as they tell people what to think about?
A. Agenda-setting
B. Audience studies
C. Cultivation effect
D. Spiral of silence
E. Social learning theory - Answer- A. Agenda-setting

The cultivation effect (also known as "mean world" syndrome) argues that ______.
A. the more television people watch, the meaner they become
B. people who watch violent television will become more violent
C. None of the options is correct.
D. people who watch more television believe they are more likely to become victims of
crime or violence than they actually are
E. people who consider television watching an "uncultured" activity are more likely to
believe most people are violent - Answer- D. people who watch more television believe
they are more likely to become victims of crime or violence than they actually are

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