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Scholes to be identified as authors of this work have been asserted by them in accordance with the
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All rights reserved. Permission is hereby given for the material in this publication to be
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reproduced for OHP transparencies and student handouts, without express permission of the
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Publishers, for educational purposes only. In all other cases, no part of this publication may be
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written permission of the Publishers or a licence permitting restricted copying in the United
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Kingdom issued by the Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London
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EC4A 1EN. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in
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Please note that, unless the material is specifically cited with a source, any company names
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used within this Instructor‟s Manual have been created by the authors and are intended to be
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Pearson Education is not responsible for the content of third-party internet sites.
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The Financial Times. With a worldwide network of highly respected journalists, The Financial
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Times provides global business news, insightful opinion and expert analysis of business,
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finance and politics. With over 500 journalists reporting from 50 countries worldwide, our in-
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depth coverage of international news is objectively reported and analysed from an independent,
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globalperspective. To find out more, visit www.ft.com/pearsonoffer.
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Chapter 1 rr Introducing strategy rr 23
Part I rr THE STRATEGIC POSITIONrr rr 31
Chapter 2 rr Macro-environment analysis rr 32
Chapter 3 rr Industry and sector analysis rr rr rr 41
Chapter 4 rr Resources and capabilities analysis rr rr rr 56
Chapter 5 rr Stakeholders and governance rr rr 71
Chapter 6 rr History and culture rr rr 80
Part II rr STRATEGIC CHOICES rr 92
Chapter 7 rr Business strategy and models rr rr rr 93
Chapter 8 rr Corporate strategy rr 105
Chapter 9 rr International strategy rr 125
Chapter 10 rr Entrepreneurship and innovation rr rr 136
Chapter 11 rr Mergers, acquisitions and alliances rr rr rr 145
Part III rr STRATEGY IN ACTION rr rr 156
Chapter 12 rr Evaluating strategies rr 157
Chapter 13 rr Strategy development processes rr rr 170
Chapter 14 rr Organising and strategy rr rr 183
Chapter 15 rr Leadership and strategic change rr rr rr 190
Chapter 16 rr The practice of strategy
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Case Teaching Notes
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Glastonbury: from hippy weekend to international festival
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The global pharmaceutical industry: harnessing the whirlwind
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Siemens A: exploring the future
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Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
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patterns at Vision Express
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Ricoh Canada Inc.
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H&M in fast fashion: continued success?
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The Formula 1 Constructors
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„Access to Healthcare‟: integrating a CSR programmein Coloplast
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Manchester United FC: struggling to compete with Europe‟s elite clubs
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Adnams – A Local Company rr rr rr rr 299
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