Case Solution for In The ClearZone Ozone in a COVID 19 World
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Get In The ClearZone Ozone in a COVID 19 World Case Study Solution Analysis Answers by Larry Plummer, Angela Zhang | Case ID for this case is W25270. This is a Plagiarism free Case Solution.
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SYNOPSIS
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In The ClearZone (ClearZone), founded in 2020 by Jenessa and Madison Olson, was a sanitization service
start-up that used ozone technology to disinfect areas such as office spaces, residential homes,
manufacturing facilities, and restaurants. The company provided surface and aerial disinfecting services to
both commercial businesses and residences.
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Madison and Jenessa started ClearZone when their existing business, STMNT, a successful online clothing
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rental business, was put on hold because of the COVID-19 pandemic. Noticing a heightened need for
disinfectant services in response to the pandemic, the sisters took the opportunity to use their business skills,
build on their concerns for environmental sustainability, and support clients attempting to create safe
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The Case Solution Starts From page 4
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ASSIGNMENT QUESTIONS
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1. Where did the opportunity for ClearZone come from? How did the creation of STMNT lead to
ClearZone?
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2. What are some potential problems that ClearZone might experience if making machinery itself instead
of buying machinery from suppliers?
3. What are the key factors that Jenessa and Madison should consider when evaluating different modes of
expansion?
4. What is the best way to grow ClearZone?
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The Case Solution Starts From page 4
, ANALYSIS
1. Where did the opportunity for ClearZone come from? How did the creation of STMNT lead to
ClearZone?
Like many other entrepreneurs, Jenessa and Madison were born in an entrepreneurial family. Their newest
venture, ClearZone, developed from a combination of the owners’ internal motivation to help others and
the external factor of their operations with their previous venture, STMNT, being halted due to COVID-19.
The idea for ClearZone and using ozone to disinfect rooms came from STMNT’s use of ozone to clean
clothing. Although Jenessa and Madison were not experts in ozone disinfecting services before starting
ClearZone, their previous entrepreneurial experience in starting STMNT gave them the business acumen
to operate and grow the business.
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The Case Solution Starts From page 4
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