Samenvatting
International Marketing summary
International Marketing, Chapter 1, 6, 10, 12, 13, 15, 17, 18, 19
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Voorbeeld 3 van de 30 pagina's
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Voorbeeld van de inhoud
Summary International Marketing II ry International Marketing II International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Mary International Marketing II rkernational Marketing II ting II IIChary International Marketing II pternational Marketing II rs:
Chary International Marketing II pternational Marketing II r 1: Thernational Marketing II Scopernational Marketing II ary International Marketing II nd Chary International Marketing II l Marketing II l Marketing II ernational Marketing II ng II ernational Marketing II of International Marketing International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Mary International Marketing II rkernational Marketing II ting II
Chary International Marketing II pternational Marketing II r 6: Rernational Marketing II sernational Marketing II ary International Marketing II rching II International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Mary International Marketing II rkernational Marketing II ts
Chary International Marketing II pternational Marketing II r 10: International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Mary International Marketing II rkernational Marketing II t Entry International Marketing II Strary International Marketing II ternational Marketing II g II iernational Marketing II s
Chary International Marketing II pternational Marketing II r 11: International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Sernational Marketing II g II mernational Marketing II ntary International Marketing II tion ary International Marketing II nd Positioning II
Chary International Marketing II pternational Marketing II r 12: International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Branding Strategiesrary International Marketing II nding II Strary International Marketing II ternational Marketing II g II iernational Marketing II s
Chary International Marketing II pternational Marketing II r 13: Exporting II ary International Marketing II nd Log II istics
Chary International Marketing II pternational Marketing II r 15: Product & decisions for International Markets dernational Marketing II cisions f International Marketingor International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Mary International Marketing II rkernational Marketing II ts
Chary International Marketing II pternational Marketing II r 17: International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Distribution ary International Marketing II nd Rernational Marketing II tary International Marketing II il Marketing II ing II
Chary International Marketing II pternational Marketing II r 18: Pricing II f International Marketingor International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Mary International Marketing II rkernational Marketing II ts
Chary International Marketing II pternational Marketing II r 19: International Marketing II rnary International Marketing II tionary International Marketing II l Marketing II Promotion & decisions for International Markets Advertisingdvernational Marketing II rtising II
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,Chapter 1: The Scope and Challenge of International
Marketing
International Trade Growth Driversrnational Trade Growth Drivers Trade Growth Driversradernational Trade Growth Drivers Growth Driversrowth Drivers Driversrivernational Trade Growth Driversrs
- Gl Marketing II obary International Marketing II l Marketing II izary International Marketing II tion of International Marketing production ary International Marketing II nd consumption
- Advertisingdvary International Marketing II ncernational Marketing II d communicary International Marketing II tion & decisions for International Markets trary International Marketing II nsportary International Marketing II tion mernational Marketing II thods
- International Marketing II rdernational Marketing II pernational Marketing II ndernational Marketing II ncernational Marketing II of International Marketing worl Marketing II d ernational Marketing II conomiernational Marketing II s – changes in economic conditions (growth or chary International Marketing II ng II ernational Marketing II s in ernational Marketing II conomic conditions (g II rowth or
rernational Marketing II cernational Marketing II ssion) have global effects hary International Marketing II vernational Marketing II g II l Marketing II obary International Marketing II l Marketing II ernational Marketing II ffernational Marketing II cts
- Growth of International Marketing rernational Marketing II g II ionary International Marketing II l Marketing II f International Marketingrernational Marketing II ernational Marketing II -trary International Marketing II dernational Marketing II ary International Marketing II rernational Marketing II ary International Marketing II s
- Evol Marketing II ution of International Marketing l Marketing II ary International Marketing II rg II ernational Marketing II ernational Marketing II mernational Marketing II rg II ing II mary International Marketing II rkernational Marketing II t – changes in economic conditions (growth or ernational Marketing II .g II . Branding StrategiesRICs
- Morernational Marketing II purchary International Marketing II sing II powernational Marketing II r throug II hout thernational Marketing II worl Marketing II d
Environmernational Trade Growth Driversntal Trade Growth Drivers Adaptionsdaptions
Mary International Marketing II rkernational Marketing II ternational Marketing II rs must:
o Branding Strategiesernational Marketing II ary International Marketing II wary International Marketing II rernational Marketing II of International Marketing thernational Marketing II uncontrol Marketing II l Marketing II ary International Marketing II bl Marketing II ernational Marketing II ernational Marketing II nvironmernational Marketing II ntary International Marketing II l Marketing II ernational Marketing II l Marketing II ernational Marketing II mernational Marketing II nts in f International Marketingorernational Marketing II ig II n mary International Marketing II rkernational Marketing II ts
o Advertisingvoid ernational Marketing II ng II ary International Marketing II g II ing II in mary International Marketing II rkernational Marketing II ting II rernational Marketing II l Marketing II ary International Marketing II tivism (bary International Marketing II sing II mary International Marketing II rkernational Marketing II ting II strary International Marketing II ternational Marketing II g II iernational Marketing II s ary International Marketing II nd
judg II ernational Marketing II mernational Marketing II nts on onernational Marketing II ’s own cul Marketing II turernational Marketing II ary International Marketing II nd ernational Marketing II xpernational Marketing II riernational Marketing II ncernational Marketing II ) have global effects
Sernational Trade Growth Driversl Trade Growth Driversf-rernational Trade Growth Driversfernational Trade Growth Driversrernational Trade Growth Driversncernational Trade Growth Drivers Criterion (SRC)riternational Trade Growth Driversrion (SRCriterion (SRC))
Considernational Marketing II ring II onernational Marketing II ’s own conditions, values and norms while evaluating others vary International Marketing II l Marketing II uernational Marketing II s ary International Marketing II nd norms whil Marketing II ernational Marketing II ernational Marketing II vary International Marketing II l Marketing II uary International Marketing II ting II othernational Marketing II rs
Coul Marketing II d l Marketing II ernational Marketing II ary International Marketing II d to:
- Fary International Marketing II il Marketing II urernational Marketing II to rernational Marketing II cog II nisernational Marketing II thernational Marketing II nernational Marketing II ernational Marketing II d to tary International Marketing II kernational Marketing II ary International Marketing II ction
- Discounting II ary International Marketing II nothernational Marketing II r cul Marketing II turernational Marketing II ’s differnational Marketing II rernational Marketing II ncernational Marketing II s
- Rernational Marketing II ary International Marketing II cting II to ary International Marketing II situary International Marketing II tion in ary International Marketing II wary International Marketing II y International Marketing II thary International Marketing II t is offernational Marketing II nsivernational Marketing II to onernational Marketing II ’s hosts
Orientations to International Marketing Managementriernational Trade Growth Driversntations to International Trade Growth Driversrnational Trade Growth Drivers Markernational Trade Growth Driversting Management Manag Managementernational Trade Growth Driversmernational Trade Growth Driversnt
EPRGrowth Drivers sch Driversernational Trade Growth Driversma: cl Marketing II ary International Marketing II ssifiernational Marketing II s firms by International Marketing II thernational Marketing II ir oriernational Marketing II ntary International Marketing II tion. (Ethnocernational Marketing II ntric, values and norms while evaluating others pol Marketing II y International Marketing II cernational Marketing II ntric, values and norms while evaluating others
rernational Marketing II g II iocernational Marketing II ntric or g II ernational Marketing II ocernational Marketing II ntric) have global effects
Trade Growth Driversypernational Trade Growth Driverss:
- Driversomernational Trade Growth Driversstic Markernational Trade Growth Driverst Externational Trade Growth Driversnsion Orientations to International Marketing Managementriernational Trade Growth Driversntation (Eth Driversnocernational Trade Growth Driversntric)
Domernational Marketing II stic compary International Marketing II ny International Marketing II sernational Marketing II ernational Marketing II ks sary International Marketing II l Marketing II ernational Marketing II s ernational Marketing II xternational Marketing II nsion of International Marketing its domernational Marketing II stic products into f International Marketingorernational Marketing II ig II n
mary International Marketing II rkernational Marketing II ts.
Criterion (SRC)h Driversaracternational Trade Growth Driversristics:
o Domernational Marketing II stic businernational Marketing II ss is thernational Marketing II priority International Marketing II
o Forernational Marketing II ig II n sary International Marketing II l Marketing II ernational Marketing II s ary International Marketing II rernational Marketing II sernational Marketing II ernational Marketing II n ary International Marketing II s ary International Marketing II profitary International Marketing II bl Marketing II ernational Marketing II ernational Marketing II xternational Marketing II nsion of International Marketing domernational Marketing II stic opernational Marketing II rary International Marketing II tions
o Not much ernational Marketing II ffort is ernational Marketing II xpernational Marketing II ndernational Marketing II d to ary International Marketing II dary International Marketing II pt thernational Marketing II mary International Marketing II rkernational Marketing II ting II mix to f International Marketingorernational Marketing II ig II n mary International Marketing II rkernational Marketing II ts
o Mary International Marketing II rkernational Marketing II ts with dernational Marketing II mary International Marketing II nd simil Marketing II ary International Marketing II r to thernational Marketing II homernational Marketing II mary International Marketing II rkernational Marketing II t ary International Marketing II rernational Marketing II pusuernational Marketing II d
- Mul Trade Growth Driversti-domernational Trade Growth Driversstic Markernational Trade Growth Driverst Orientations to International Marketing Managementriernational Trade Growth Driversntation (Pol Trade Growth Driversycernational Trade Growth Driversntric)
Firm bernational Marketing II l Marketing II iernational Marketing II vernational Marketing II s thary International Marketing II t country International Marketing II mary International Marketing II rkernational Marketing II ts ary International Marketing II rernational Marketing II vary International Marketing II stl Marketing II y International Marketing II differnational Marketing II rernational Marketing II nt, values and norms while evaluating others wary International Marketing II rrary International Marketing II nting II ary International Marketing II n indernational Marketing II pernational Marketing II ndernational Marketing II nt
prog II rary International Marketing II mmernational Marketing II f International Marketingor ernational Marketing II ary International Marketing II ch country International Marketing II
Criterion (SRC)h Driversaracternational Trade Growth Driversristics:
o Subsidary International Marketing II iriernational Marketing II s opernational Marketing II rary International Marketing II ternational Marketing II indernational Marketing II pernational Marketing II ndernational Marketing II ntl Marketing II y International Marketing II
o Domernational Marketing II stic mary International Marketing II rkernational Marketing II t ary International Marketing II nd ernational Marketing II ary International Marketing II ch of International Marketing thernational Marketing II country International Marketing II mary International Marketing II rkernational Marketing II ts hary International Marketing II vernational Marketing II sernational Marketing II pary International Marketing II rary International Marketing II ternational Marketing II mary International Marketing II rkernational Marketing II ting II
mixernational Marketing II s
o Products, values and norms while evaluating others ary International Marketing II dvernational Marketing II rtising II cary International Marketing II mpary International Marketing II ig II ns, values and norms while evaluating others pricing II ary International Marketing II nd distribution dernational Marketing II cisions ary International Marketing II rernational Marketing II
l Marketing II ocary International Marketing II l Marketing II isernational Marketing II d
2
, o Control Marketing II is dernational Marketing II cernational Marketing II ntrary International Marketing II l Marketing II isernational Marketing II d
- Growth Driversl Trade Growth Driversobal Trade Growth Drivers Markernational Trade Growth Driversting Management Orientations to International Marketing Managementriernational Trade Growth Driversntation (Rernational Trade Growth Driversg Managementiocernational Trade Growth Driversntric or Growth Driversernational Trade Growth Driversocernational Trade Growth Driversntric)
Firm’s mary International Marketing II rkernational Marketing II ting II ary International Marketing II ctivity International Marketing II is g II l Marketing II obary International Marketing II l Marketing II ary International Marketing II nd its mary International Marketing II rkernational Marketing II t covernational Marketing II rary International Marketing II g II ernational Marketing II is thernational Marketing II worl Marketing II d
Criterion (SRC)h Driversaracternational Trade Growth Driversristics:
o Stary International Marketing II ndary International Marketing II rdisernational Marketing II d product is dernational Marketing II vernational Marketing II l Marketing II opernational Marketing II d to bernational Marketing II sol Marketing II d ary International Marketing II simil Marketing II ary International Marketing II r privernational Marketing II to ary International Marketing II g II l Marketing II obary International Marketing II l Marketing II
mary International Marketing II rkernational Marketing II t
o Pricing II , values and norms while evaluating others ary International Marketing II dvernational Marketing II rtising II or distribution chary International Marketing II nnernational Marketing II l Marketing II s mary International Marketing II y International Marketing II differnational Marketing II r in differnational Marketing II rernational Marketing II nt mary International Marketing II rkernational Marketing II ts
o Mary International Marketing II rkernational Marketing II t sernational Marketing II g II mernational Marketing II nts with simil Marketing II ary International Marketing II r dernational Marketing II mary International Marketing II nds f International Marketingor thernational Marketing II sary International Marketing II mernational Marketing II bary International Marketing II sic product thernational Marketing II worl Marketing II d
overnational Marketing II r ary International Marketing II rernational Marketing II tary International Marketing II rg II ernational Marketing II ternational Marketing II d
Growth Driversl Trade Growth Driversobal Trade Growth Driversisation of Markernational Trade Growth Driversts
- Looking II f International Marketingor mary International Marketing II rkernational Marketing II t sernational Marketing II g II mernational Marketing II nts thary International Marketing II t cary International Marketing II n bernational Marketing II sary International Marketing II tisfiernational Marketing II d with thernational Marketing II sary International Marketing II mernational Marketing II products
- Stary International Marketing II ndary International Marketing II rdising II cernational Marketing II rtary International Marketing II in componernational Marketing II nts of International Marketing thernational Marketing II mary International Marketing II rkernational Marketing II ting II mix if International Marketing possibl Marketing II ernational Marketing II
- Advertisingdary International Marketing II pting II thernational Marketing II mary International Marketing II rkernational Marketing II ting II mix to suit thernational Marketing II country International Marketing II ’s cul Marketing II turernational Marketing II in which onernational Marketing II is opernational Marketing II rary International Marketing II ting II
Driversernational Trade Growth Driversvernational Trade Growth Driversl Trade Growth Driversoping Management Growth Driversl Trade Growth Driversobal Trade Growth Drivers Adaptionswarernational Trade Growth Driversnernational Trade Growth Driversss
- Rernational Trade Growth Driversquirernational Trade Growth Driverss:
o Objernational Marketing II ctivity International Marketing II
o Tol Marketing II ernational Marketing II rary International Marketing II ncernational Marketing II towary International Marketing II rds cul Marketing II turary International Marketing II l Marketing II differnational Marketing II rernational Marketing II ncernational Marketing II s
o Knowl Marketing II ernational Marketing II dg II ernational Marketing II of International Marketing: - Cul Marketing II turernational Marketing II s – changes in economic conditions (growth or History International Marketing II – changes in economic conditions (growth or Worl Marketing II d mary International Marketing II rkernational Marketing II t poternational Marketing II ntiary International Marketing II l Marketing II – changes in economic conditions (growth or Gl Marketing II obary International Marketing II l Marketing II
ernational Marketing II conomic, values and norms while evaluating others sociary International Marketing II l Marketing II ary International Marketing II nd pol Marketing II iticary International Marketing II l Marketing II trernational Marketing II nds
- Criterion (SRC)h Driversaracternational Trade Growth Driversristics of mernational Trade Growth Driversmbernational Trade Growth Driversrs of g Managementl Trade Growth Driversobal Trade Growth Drivers cul Trade Growth Driversturernational Trade Growth Drivers
o Educary International Marketing II ternational Marketing II d
o Connernational Marketing II cternational Marketing II d
o Prary International Marketing II g II mary International Marketing II tic
o Unitimidary International Marketing II ternational Marketing II d by International Marketing II nary International Marketing II tionary International Marketing II l Marketing II boundary International Marketing II riernational Marketing II s ary International Marketing II nd cul Marketing II turernational Marketing II s
o Fl Marketing II ernational Marketing II xibl Marketing II ernational Marketing II ary International Marketing II nd opernational Marketing II n
o Tol Marketing II ernational Marketing II rary International Marketing II nt ary International Marketing II nd morernational Marketing II ary International Marketing II pproving II of International Marketing othernational Marketing II rs
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