100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Eerder door jou gezocht
Eerder door jou gezocht
logo
Summary: Business Research Techniques for Premaster Marketing Management TiSEM 2019 €5,49
In winkelwagen
Snel navigeren naar
Voorbeeld
  2.  
  3. Tilburg University (UVT)
  4.  
  5. Business Research Techniques (320087B6)

Samenvatting

Summary: Business Research Techniques for Premaster Marketing Management TiSEM 2019

1 beoordeling
 13 keer verkocht

This summary contains all information of the lectures of Business Research Techniques. Applicable for all premaster studies at TiSEM 2019 (Tilburg University). As preparation for the exam in December 2019.

Voorbeeld 3 van de 45  pagina's

Document informatie

  • Onbekend
  • 12 oktober 2020
  • 45
  • 2019/2020
  • Samenvatting

Onderwerpen

  • premaster tisem
  • business research techniques
  • premaster marketing management
  • premaster tilburg university

Gekoppeld boek

book image

Titel boek:

Auteur(s):

  • Uitgave:
  • ISBN:
  • Druk:

Meer samenvattingen voor studieboek

Alles voor dit studieboek (48)

Geschreven voor

Alle documenten voor dit vak (1)

1  beoordeling

review-writer-avatar

Door: OI9920 • 3 jaar geleden

Uitgebreid en geeft voorbeelden

Verkoper

avatar-seller
cherluna

Ontvangen beoordelingen

Voorbeeld van de inhoud

Business Research Techniques for premasters TiSEM 2019
Summary for exam 6th of December 2019
Lecture 1 – Setting the scene
1. What is business research?
A series of well-thought out activities and carefully executed data analyses that help a manager to
avoid, solve or minimize a problem.
Example 1: the death of Coke C2
Why should future managers know about business research?
Managerial decisions based on:
- the results of ‘’good’’ research tend to be more effective.
- hunches, intuition, and past experiences are likely to be wrong.

1. To be able to perform business research.
2. To be able to steer business research.
3. To be able to evaluate business research. Example 2: the wet mop flop


2. Myths about business research
a. The ‘’managers are from Mars’’, ‘’researchers are from Venus’’ myth:
- Myth: there is no need to study business research for a future manager.
- Reality: managers with knowledge about research have an advantage over
those without.
Example 3: IKEA goes USA
b. The ‘’most research is not read’’ myth:
- Myth: business research ends up in the bottom drawer.
- Reality: for knowledgeable manager, research need not to be intimidating.

c. The ‘’big bucks’’ myth:
- Myth: business research is only for the wealthiest.
- Reality: business research is very diverse – it can be cheap, it can be expensive.

d. The ‘’universal truth’’ myth:
- Myth: there is just one best way of researching a business problem.
- Reality: there is no such thing as an absolute truth in business (however, it does not imply that any approach is good).

3. Hallmarks of good business research
1. Purposiveness: knowing ‘’the why’’ of your research.
2. Rigor: ensuring a sound theoretical base and methodological design (representative sample, unbiased Qs).
3. Objectivity: drawing conclusions based on facts (rather than on subjective ideas).
4. Parsimony: shaving away unnecessary details, explaining a lot with a little.
5. Replicability: finding the same results if the research is repeated in similar circumstances (research design in detail).
6. Generalizability: being able to apply the research findings in a wide variety of different settings

Fundamental vs. applied research




4. The seven-step research process
The seven-step deductive research process

,Quantitative in nature. Theoretically driven, first you use theory to develop hypotheses, afterwards
you test these hypotheses by using data.

The seven-step inductive research process
Qualitative in nature. Exploratory driven, it uses data as a starting point, seeks explanation for these
data and ends up with developing a theory.




Examples: deductive or inductive reasoning?
- If it rains, everything outside becomes wet. - The first duck in the park is brown.
- It rains. - The second duck in the park is brown.
- The car is outside. - The third duck in the park is brown.
------------------------------------------------------------ ----------------------------------------------------
The car will become wet = deductive Every duck in the park is brown = inductive

Example: deductive research process

, Lecture 2 – The research process
1. The seven-step deductive research process
Quantitative in nature. Theoretically driven, first you use theory to develop
hypotheses, afterwards you test these hypotheses by using data.

2. What makes a good business problem?
When does a business problem occur?
A business problem occurs when there is a gap between the actual status of a company and the
desired status of a company. There are two types of business problems:
1. The actual situation is seriously wrong and needs to be solved asap
2. The actual situation is not seriously wrong, but can be improved




What makes a good business problem?
- Feasibility – is it doable / is it possible?
- Relevance – is it worthwhile / is it important?

Checklist – Feasibility
 Is the problem demarcated? (Is the problem not too broad?)
 Can the problem be expressed in variables?
 Are you able to gather the required data?
O Existing data (data that the company owns e.g. sales/profit data, or purchased data)
O New data (e.g. through surveys or interviews)

Examples of an infeasible business problems
(1) Philips would like to know whether running price promotions on its products can reduce the
profitability of its competitors’ new products.
→ Problem is demarcated.
→ Variables are correctly expressed.
→ However, you will not be able to gather the required data, since there is no profit information
available on products of competitors.

Examples of feasible business problems
(1) Philips would like to know whether running price promotions on its products can reduce the sales
of its competitors’ new products.
→ Sales data can be purchased from market research agencies (existing data).

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper cherluna. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €5,49. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 66662 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis
€5,49  13x  verkocht
  • (1)
In winkelwagen
Toegevoegd