Dit is mijn praktijkopdracht over de rol General Manager (GM) en Revenue Manager (RevM) tijdens het vak HGP in het 3e jaar. Mijn cijfer voor deze opdracht was een 8,5.
Business Report General & Revenue Manager
CMC Beach Hotel
CMC Beach Hotel
Date 8-1-2020
Author Caspar van Bentum
Institute Tio University of Applied Sciences
Name HOTS instructor David Bruggeman
Game ID tio[nr].nethots.net
,Final Report GM & RevM Business analysis, Strategy and Results Year
0 – Year 3
Content
Management team............................................................................................................................4
1 Business analysis & Strategy Plan General Manager.......................................................................5
1.1 Internal Rooms Division Analysis Year 0.......................................................................................5
1.1.1 Strategy General Manager Year 0..........................................................................................5
1.1.2 Results KPIs Year 0.................................................................................................................5
1.1.3 SWOT current General Manager situation.............................................................................6
1.2 Strategy Plan General Manager Year 1.........................................................................................6
1.2.1 General Manager Strategy Year 1..........................................................................................6
1.2.2 Targets General Manager KPIs Year 1....................................................................................7
1.2.3 Planning of General Manager decisions Year 1......................................................................7
2 Evaluation Year 1 General Manager...............................................................................................8
2.1 Description Choices Year 1 and employed strategy......................................................................8
2.1.1 Strategy, planning and choices..............................................................................................8
2.1.2 Problems and solutions.........................................................................................................8
2.2 Results KPIs Year 1........................................................................................................................9
2.2.1 Development KPIs General Manager during Year 1...............................................................9
2.2.2 Comparison set targets and resulting KPIs end of Year 1.....................................................10
2.3 Conclusions Year 1......................................................................................................................10
2.3.1 Evaluation of the implemented strategy.............................................................................10
2.3.2 Improvements of the strategy for Year 2 and 3...................................................................10
3 Results General Manager Year 0 – Year 3.....................................................................................12
3.1 Summary results General Manager Year 0 – Year 3....................................................................12
3.1.1 Results KPIs..........................................................................................................................12
3.1.2 Explanation developments results.......................................................................................14
3.2 Evaluation General Manager Strategy........................................................................................14
3.2.1 Strengths and weakness in the applied General Manager strategy.....................................14
3.2.2 General conclusions results General Manager....................................................................15
3.2.3 Advise KPIs and strategy to the General manager Year 4....................................................15
4 Business analysis & Strategy Plan Revenue Management.............................................................16
4.1 Internal Rooms Division Analysis Year 0.....................................................................................16
4.1.1 Strategy Revenue Management Year 0...............................................................................16
4.1.2 Results KPIs Year 0...............................................................................................................16
4.1.3 SWOT current Revenue Management situation..................................................................18
4.2 Strategy Plan Revenue Management Year 1...............................................................................18
4.2.1 Revenue Management Strategy Year 1...............................................................................18
4.2.2 Targets Revenue Management KPIs Year 1.........................................................................19
4.2.3 Planning of Revenue Management decisions Year 1...........................................................20
5 Evaluation Year 1 Revenue management.....................................................................................21
5.1 Description Choices Year 1 and employed strategy....................................................................21
5.1.1 Strategy, planning and choices............................................................................................21
5.1.2 Problems and solutions........................................................................................................21
5.2 Results KPIs Year 1......................................................................................................................21
5.2.1 Development KPIs Revenue Management during Year 1....................................................21
5.2.2 Comparison set targets and resulting KPIs end of Year 1.....................................................22
5.3 Conclusions Year 1......................................................................................................................23
5.3.1 Evaluation of the implemented strategy.............................................................................23
5.3.2 Improvements of the strategy for Year 2 and 3...................................................................23
6 Results Revenue management Year 0 – Year 3.............................................................................24
6.1 Summary results Revenue Management Year 0 – Year 3...........................................................24
6.1.1 Results KPIs..........................................................................................................................24
2 24-11-2020
, Final Report GM & RevM Business analysis, Strategy and Results Year
0 – Year 3
6.1.2 Explanation developments results.......................................................................................25
6.2 Evaluation Revenue Management Strategy................................................................................26
6.2.1 Strengths and weakness in the applied Revenue Management strategy............................26
6.2.2 General conclusions results Revenue Management............................................................27
6.2.3 Advise KPIs and strategy to the Revenue Management manager Year 4............................27
7 Team and personal project performance......................................................................................29
7.1 Team and personal performance start and trial run (lesson 1-3)...............................................29
7.1.1 Describe the start of the team process and team agreements............................................29
7.1.2 Discussions and problem solving in the team collaboration................................................29
7.1.3 Role team members in decision taking on the hotel strategy..............................................29
7.1.4 Team performance on required work and tasks..................................................................29
7.1.5 Reflection on your own role as a team member..................................................................29
7.1.6 Ideas and intentions about improving personal and team performance.............................30
7.2 Team and personal performance Game Year 1 (lesson 4)..........................................................30
7.2.1 Describe the communication and contribution of the various team members...................30
7.2.2 Discussions and problem solving in the team communication and collaboration...............30
7.2.3 Evaluation of intended improvements of personal and team performance........................30
7.2.4 Reflection on your own role as a team member..................................................................31
7.2.5 Ideas and intentions about improving personal and team performance.............................31
7.3 Team and personal performance Game Year 2 and 3 (lesson 5)................................................31
7.3.1 Describe the team collaboration during the game..............................................................31
7.3.2 Discussions and problem solving in the team communication and collaboration...............31
7.3.3 Evaluation of intended improvements of personal and team performance........................31
7.3.4 Reflection on your learning process as team member.........................................................32
8 Literatuurlijst................................................................................................................................32
3 24-11-2020
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