Chapter 12: Managing social responsibility ethically
Due to the constant growth under organizations, more and more negative external effects on our world
occur. Since business organizations are open to their environment, the negative effects that they create will
be too. Organizations from petrochemical industries, lead the way, pushing highly toxic chemicals into the
environment. These chemicals are one of the components of the so-called risk-society (Ulrich Beck, 2002).
Corporate social responsibility (CSR) is about sustainable development goals, and caring about the
social, environmental, and economic impacts a particular organization has.
As a manager, there are two key questions regarding CSR:
- Why is CSR so important?
- How to deal with CSR?
Stakeholder theory creates a framework that identifies and defines relevant stakeholders that are in line with
the company’s interests.
According to Jermier (2006: 618), new corporate environmentalism is starting to rise, meaning
implementing new ways of management to minimize negative external effects that an organization has on its
environment. The use of so-called corporate greening, making businesses as sustainable as possible, is found
at the core of this movement.
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