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Summary CSF Notes - IBCOM Year 1

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Notes from the readings.

Voorbeeld 2 van de 13  pagina's

  • 23 februari 2021
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  • 2018/2019
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IBCOM Year 1
CSF Notes


1. Hjarvard
The mediatization of society: A theory of the media as agents of social and cultural change.

Mediatization in postmodern theory:
 Baudrillard: The symbols/signs of media culture (images, sound and advertisements)
to form simulacra, semblances of reality that not only seem more real than the
physical social reality, but also replace it.
 In this model, the symbolic world of media replaces the real world.

Mediatization - Central concept in a theory of the intensified and changing importance of media in
culture and society.
 A process whereby society to an increasing degree is submitted to, or becomes
dependent on, the media and their logic.

Media Logic - The institutional and technological modus operandi of the media.
 Includes the way in which media distribute material and symbolic resources and
operate with the help of formal and informal rules.

Mediation - The communication via a medium. The intervention of which can affect both the
message and the relationship between sender and receiver.

Medium is technology that allows people to communicate over time and space.

Direct mediatization - The situation where formerly non-mediated activity converts to a mediated
form.
 The activity performed through interaction with a medium.
 Strong form of mediatization
 Establishes a 'before' and 'after'
Indirect mediatization - When a given activity is increasingly influenced with respect to form, content
or organization by mediagenic symbols or mechanisms.
 Weak form of mediatization
 Does not necessarily effect the way people perform the activity.

Both types of mediatization often operate in combination.

The media as an independent institution:
 Media is an independent institution that provides means by which other social
institutions and actors communicate.
 The media intervene into and influence the activity of other institutions, such as the
family, politics, organized religions.

Institutions are the stable, predictable elements in modern society.

Giddens: Institutions are characterized by two central features
 Rules and allocations of resources

,  Rules are the implicit and practical outgrowths of tacit knowledge as the proper
behavior and the explicit and formal rules.
o Media have drafted their own codes of good practice and sanctioning
systems.
 The allocation of resources has two forms: Material resources (raw material, buildings)
and authority (hierarchy, who is in charge of what/who).
o Media have increasing differentiation and division of labor.

Ways in which media affects society:
 Within an institution
 Between institutions
 In society at large

Social interaction consists of:
 Communication
 Action

Media is a means of communication, but also leads to and permits social action.

Gibson: Affordances - The potential uses that a given physical object, by virtue of its material
characteristics has.
 The affordances of any given object make certain actions possible, but limit or exclude
others.
 Whether the affordances are used depends on the characteristics of whom interacts
with the object.

Norman: Perceived affordance - The relational aspect of affordance, such as the user's psychological
evaluation of the object in relation to his objectives.
 Media is recognized as a technology, each of which has a set of affordances that
facilitate, limit and structure communication and action.

Thompson: Three types of interaction
 Face-to-face interaction - Verbal and non-verbal expressions
 Mediated queasy-interaction - Mass media
 Mediated interaction - Through a medium

Three functions of media on macro-level:
 An interface in the relations within and between institutions
 A realm of shared experience
 Creation of a political public sphere

Media serves as a connection between institutions.


2. Stromback & Dimitrova
Politicians underestimated and misunderstood the impact of television on politics and society.

Mediated politics - A situation in which the media have become the most important source of
information and vehicle of communication between the governors and the governed.

Four phases of mediatization:

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