IMS 486 TRADE DESK
Amsterdam University College (AUC)
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IMS 486 TRADE DESK FINAL EXAM REVIEWS WITH CORRECT ANSWERS
- Tentamen (uitwerkingen) • 4 pagina's • 2024
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IMS 486 TRADE DESK FINAL EXAM
REVIEWS WITH CORRECT ANSWERS
T/F: The "promise of programmatic" is that data can enhance
campaign performance and ROI for marketers. - CORRECT
ANSWER-True
T/F: Well-designed campaigns are conscious of both rate
based and cost-based metrics. - CORRECT ANSWER-True
T/F: We need to separate buyers and sellers of media so they
can each fight for their constituents. One wants high CPMs and
one wants low CPMs. - CORRECT ANSWER-True
T/F: In terms of ret...
Tentamen (uitwerkingen)
IMS 486 TRADE DESK FINAL EXAM REVIEWS WITH CORRECT ANSWERS
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IMS 486 TRADE DESK FINAL EXAM REVIEWS WITH CORRECT ANSWERS T/F: The "promise of programmatic" is that data can enhance campaign performance and ROI for marketers. - CORRECT ANSWER-True T/F: Well-designed campaigns are conscious of both rate based and cost-based metrics. - CORRECT ANSWER-True T/F: We need to separate buyers and sellers of media so they can each fight for their constituents. One wants high CPMs and one wants low CPMs. - CORRECT ANSWER-True T/F: In terms of ret...
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