BTEC Business Level 3

This unit is about how to retain your customers and attract more customers, and developing a good relation with your customers. By providing good product/services that you competitors don’t have and a good customer service. this will lead to customer loyalty ,retained business and new business. Business are using concept such as the marketing mix, reputation, value and brand but also the role of technology that support the relationship marketing. All these concept(and more) must be applied to...