International Branding Year 4 (ICVB20THY2)

Hanzehogeschool Groningen (Hanze)

Hier vind je de beste samenvattingen om te slagen voor International Branding Year 4 (ICVB20THY2). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Global Marketing

Svend Hollensen, Svend Hollensen

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International Branding Exam Year 4 IC
Voordeelbundel • 2 items • 2020

This bundle consists of two summaries of the two main books for the International Branding specialization course.

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Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021

Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021
Samenvatting • 67 pagina's • 2020
Ook in voordeelbundel

Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. Included chapters are (only relevant theory stated for the exam): Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chaper 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 14 Chapter 16 Chapter 17

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Summary Global Brand Strategy by Steenkamp, exam International Branding Year 4 (2020/2021)
Samenvatting • 39 pagina's • 2020
Ook in voordeelbundel

Summary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. This summary includes the following chapters (as stated for the exam November 2020): Chapter 1: p. 1 - 12 Chapter 2: p. 19 - 43 Chapter 3: whole chapter Chapter 4: p. 75 - 95 / p. 100 - 109 Chapter 5: p. 111 - 119 / p. 126 - 147 Chapter 8: p. 209 - 213 / p. 220 - 227