Marketing & Sales (IBPIBU120R1)
Hogeschool Rotterdam (HR)
Populaire samengevatte studieboeken
Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Dr. Philip T. Kotler, Gary Armstrong
1 documenten
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IBPIBU120R1 BUS Block 1 Project NOTES Updated Year
- Samenvatting • 12 pagina's • 2024
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- €7,49
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IBPIBU120R1 BUS Block 1 Project NOTES Updated Year
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Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales
- Samenvatting • 27 pagina's • 2022
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- €6,92
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This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.
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Summary Introduction to International Bussines
- Voordeelbundel • 4 items • 2021
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- €10,49
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This is a summary on the whole book Introduction to International Bussines
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Summary Marketing & Sales
- Samenvatting • 16 pagina's • 2021
- Ook in voordeelbundel
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- €3,49
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This is a summary on Marketing & Sales from the book Introduction to International Bussines
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Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)
- Samenvatting • 28 pagina's • 2019
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- €4,54
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This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.
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