Marketing & Sales (IBPIBU120R1)

Hogeschool Rotterdam (HR)

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IBPIBU120R1 BUS Block 1 Project NOTES Updated Year
  • IBPIBU120R1 BUS Block 1 Project NOTES Updated Year

  • Samenvatting • 12 pagina's • 2024
  • IBPIBU120R1 BUS Block 1 Project NOTES Updated Year
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Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales
  • Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales

  • Samenvatting • 27 pagina's • 2022
  • This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.
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Summary Marketing & Sales
  • Summary Marketing & Sales

  • Samenvatting • 16 pagina's • 2021
  • Ook in voordeelbundel
  • This is a summary on Marketing & Sales from the book Introduction to International Bussines
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Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English) Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)
  • Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)

  • Samenvatting • 28 pagina's • 2019
  • This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.
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