Developing for Markets (EBM062A05)

Crossan , Mary M., and Marina Apaydin (2010), A Multi-Dimensional Framework of Organiza- tional Innovation: A Systematic Review of the Literature, Journal of Management Studies, 47, 6 (September), 1154-1191. Almquist, Eric, John Senior, and Nicolas Bloch (2016), The Elements of Value, Harvard Busi- ness Review, September, 47-53. Poetz, Marion K., and Martin Schreier (2012), The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?, Journal of ...

This summary includes all mandatory articles for the course Developing for Markets. The following articles are included: 1.1. A multi-dimensional framework of organizational innovation: a systematic review of the literature Crossan & Apaydin 2010 1.2. The elements of value: measuring – and delivering – what consumers really want Almquist, Senior & Bloch 2016 2.1. Self-reflection and articulated consumer preferences Hauser, Dong & Ding 2013 2.2. The value of crowdsourcing: can users reall...

Summary of the lecture slides for Developing for Markets taught at the University of Groningen (FEB).